Are you a coach or service provider?

If so...

Getting new clients is UNPREDICTABLE

That's why you should have a streamlined way of generating leads

Here's how 👇
One of the hardest things you have to do is generating new leads for your services

And if most of the content you put out is ephemeral it will be:

1. LOW ROI
2. UNPREDICTABLE
That creates the need for three things:

1. Evergreen content
2. Automated way to deliver it
3. Predictable way to build a relationship

So how should you go about it?
You will need three things:

1. A way to build rapport
2. A scalable system to build relationships and entice interest
3. A channel to communicate with interested people organically and periodically

Let's break these three steps down
1. Build Rapport

Free content on Twitter (Build awareness)
.
.
.
Landing Page to collect the email of those who're interested in what you teach (Collect leads)
.
.
.
Post-subscription page to get people to book a free call with you or buy a low-ticket product (Build authority)
2. Scalable system

When people give you their email it will automatically trigger a sequence of emails

The goal:

1. Get them to know your service
2. Build a relationship with the prospect
3. Filter those who're interested in your services
4. Get THEM to reach out to you
3. Communicate periodically

This will keep your list warm and STATISTICALLY...

85% of your leads will only convert between month 4 and month 18 of receiving your content

Get clients in the short term.
But play the long game simultaneously.
I've created a done-for-you program that will essentially get this system all set up for you

You can find out more about it by subscribing below

(This is a paid program)
accelerator.e-mailcopy.com

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More from @HeroJourneyOn

1 Apr
START YOUR EMAIL LIST FROM SCRATCH

/* A THREAD */ Image
1. Why Would You Want An Email List?

If you're a content creator, there's honestly no reason why you shouldn't own one.

It will:

- Prevent you from being de-platformed
- Build a deeper relationship with your audience
- Sell more products and services
2. High-level View

Start your list might seem like a 7-headed monster, but it's quite simple...

Here's what you should aim to have:

1. Landing page to collect emails
2. A Welcome sequence
3. A schedule to send your emails
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12 Mar
8 ways to make more money with email

~ Bite-sized thread ~
1. Send more emails
2. Get more people inside your list
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11 Mar
In 1898 American businessman Elmo Lewis created the AIDA model to optimize sales calls

Here's how to use it to write better emails 📝

~ THREAD ~
AIDA stands for:

- Attention
- Interest
- Desire
- Action

Here's how we're going to break our email down to make sure we can hit the whole spectrum
ATTENTION → Subject line

Your subject line should be benefit-driven, and curiosity-driven.

The key to make this happen is to know your target market inside-out.

A great way to get people's attention is to be a pattern disrupter
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10 Mar
3 Dead Simple Questions To Sell More

Notes from:

/* The Ultimate Sales Letter by Dan Kennedy */ Image
Selling is all about knowing your customer and their priorities, but we often forget that and end up writing about how GREAT the product is for us.

We focus on our reality and not on our prospects reality - big mistake.

Here are 3 questions you can use to flip the script.
Question 1: What's the benefit for my customer

Straightforward and obvious one.

In which ways can your product improve the life of your customer?

Paint that image in the head of the reader.

You've heard the old saying - show don't tell.
Read 6 tweets
9 Mar
💡 The Light bulb method to sell more with email

Keep reading ↓
Everyone has something to sell nowadays.

Although that's not a bad thing - that creates more and more options for the public.

Which means more competition for you.

We fight that by positioning ourselves as the authority and completely smashing the competition.
A great way to do that is by demystifying a common belief that your audience has.

And then, telling them what they right belief should be.

By showing them your expertise and that you have 'real-world' practice - you instantly become an authority.
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21 Feb
The Number One Reason Your Emails Aren't Selling

- Thread -
If you're tired of sending emails people open but don't buy...

If you're tired of investing hours UPON hours trying to figure out what's wrong...

I want you to consider this ONE thing: community
If you've read '1000 true fans' or already came across the term...

You know how important it is to have raving fans and a tight community.

That's where most people fail and that's why most people don't sell a lot

So here are 5 things you can do TODAY to change that...
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