In 1898 American businessman Elmo Lewis created the AIDA model to optimize sales calls
Here's how to use it to write better emails 📝
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Here's how to use it to write better emails 📝
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AIDA stands for:
- Attention
- Interest
- Desire
- Action
Here's how we're going to break our email down to make sure we can hit the whole spectrum
- Attention
- Interest
- Desire
- Action
Here's how we're going to break our email down to make sure we can hit the whole spectrum
ATTENTION → Subject line
Your subject line should be benefit-driven, and curiosity-driven.
The key to make this happen is to know your target market inside-out.
A great way to get people's attention is to be a pattern disrupter
Your subject line should be benefit-driven, and curiosity-driven.
The key to make this happen is to know your target market inside-out.
A great way to get people's attention is to be a pattern disrupter
Interest → Lead
If you think grabbing people's attention on the subject line is enough - you're dead wrong.
A lot of people open emails and decide whether they want to read it or not based solely on the first few sentences.
If you think grabbing people's attention on the subject line is enough - you're dead wrong.
A lot of people open emails and decide whether they want to read it or not based solely on the first few sentences.
Desire → Story
Story are the greatest way to illustrate a point and pain a reality that your reader will want to make part of.
If you can write a relatable story, people will WANT to achieve what the main character did thus creating a strong sense of desire.
Story are the greatest way to illustrate a point and pain a reality that your reader will want to make part of.
If you can write a relatable story, people will WANT to achieve what the main character did thus creating a strong sense of desire.
Action → Call-to-action
Last but not least...
Now that people are already compelled by your email...
They will want to know how they can further take advantage of what you have for them, and that's where your call-to-action comes in.
It must be assertive, direct, and clear.
Last but not least...
Now that people are already compelled by your email...
They will want to know how they can further take advantage of what you have for them, and that's where your call-to-action comes in.
It must be assertive, direct, and clear.
I've written a full blog post about this where I show you an EXAMPLE of this in action.
If you're interested, click in the link in the BIO
If you're interested, click in the link in the BIO
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