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Hᴇʀᴏ Jᴏᴜʀɴᴇʏ

@HeroJourneyOn

11 Mar

In 1898 American businessman Elmo Lewis created the AIDA model to optimize sales calls

Here's how to use it to write better emails 📝

~ THREAD ~

AIDA stands for:

- Attention
- Interest
- Desire
- Action

Here's how we're going to break our email down to make sure we can hit the whole spectrum

ATTENTION → Subject line

Your subject line should be benefit-driven, and curiosity-driven.

The key to make this happen is to know your target market inside-out.

A great way to get people's attention is to be a pattern disrupter

Read 8 tweets

Hᴇʀᴏ Jᴏᴜʀɴᴇʏ

@HeroJourneyOn

10 Mar

3 Dead Simple Questions To Sell More

Notes from:

/* The Ultimate Sales Letter by Dan Kennedy */

Selling is all about knowing your customer and their priorities, but we often forget that and end up writing about how GREAT the product is for us.

We focus on our reality and not on our prospects reality - big mistake.

Here are 3 questions you can use to flip the script.

Question 1: What's the benefit for my customer

Straightforward and obvious one.

In which ways can your product improve the life of your customer?

Paint that image in the head of the reader.

You've heard the old saying - show don't tell.

Read 6 tweets

Hᴇʀᴏ Jᴏᴜʀɴᴇʏ

@HeroJourneyOn

9 Mar

💡 The Light bulb method to sell more with email

Keep reading ↓

Everyone has something to sell nowadays.

Although that's not a bad thing - that creates more and more options for the public.

Which means more competition for you.

We fight that by positioning ourselves as the authority and completely smashing the competition.

A great way to do that is by demystifying a common belief that your audience has.

And then, telling them what they right belief should be.

By showing them your expertise and that you have 'real-world' practice - you instantly become an authority.

Read 4 tweets

Hᴇʀᴏ Jᴏᴜʀɴᴇʏ

@HeroJourneyOn

21 Feb

The Number One Reason Your Emails Aren't Selling

- Thread -

If you're tired of sending emails people open but don't buy...

If you're tired of investing hours UPON hours trying to figure out what's wrong...

I want you to consider this ONE thing: community

If you've read '1000 true fans' or already came across the term...

You know how important it is to have raving fans and a tight community.

That's where most people fail and that's why most people don't sell a lot

So here are 5 things you can do TODAY to change that...

Read 10 tweets

Hᴇʀᴏ Jᴏᴜʀɴᴇʏ

@HeroJourneyOn

20 Feb

10 Lessons From Writing Daily Emails For 5 Straights Months

- Thread -

1. It is a myth that you need inspiration to write emails - you can just use stories.

2. The best-performing emails struck a chord in the reader's mind.

That stems from deep target-marketing understatement.

Read 12 tweets

Hᴇʀᴏ Jᴏᴜʀɴᴇʏ

@HeroJourneyOn

3 Feb

Jeff Bezos steps down as Amazon CEO with 57 years

Here are 5 business lessons we can all learn from

1. Think long term

Amazon was founded in 1994 when the internet was barely a thing

But Bezos had a vision for the company...

When he was asked if he was aware of his revenue growth, he replied:

“I’m thinking a few years out. I’ve already forgotten those numbers.”

2. Focus on the customer

People want fast shipping, Bezos gave them same-day delivery

People were watching a lot of livestreams, Bezos bought Twitch

People wanted subscription-based streaming services, Bezos created Amazon Prime Video

Read 12 tweets

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