Thread by @cindygallop

Brands, marketers, agencies: it's 6 weeks to #Pride and Rana Reeves of RanaVerse has some MUST-READ advice: 'Consumers who identify as LGBTQ+ expect brands to see and hear them every day of the year—not just during June.' @adage adage.com/article/opinio…
#DiversityAndInclusion

'Brands flock to New York and L.A. to tap into the biggest Pride events and queer markets. But #Pride is celebrated nationwide, and there are currently 27 states that lack LGBTQ+ nondiscrimination laws, including Alabama, Georgia and South Carolina' @adage adage.com/article/opinio…

'There’s a geographic privilege to queer marketing that needs to change, and it starts with brands looking inside the coasts to communities that could truly benefit from big brand support.' Rana Reeves @adage adage.com/article/opinio…
#DiversityAndInclusion #Pride #Pride2021

'Queer people suffer from universal hardships at disproportionate rates..When you support food banks, homeless shelters or mental health organizations, think about how LGBTQ+ people can benefit from this, too.' Rana Reeves @adage adage.com/article/opinio…
#DiversityAndInclusion

'The major Pride festivals historically dominated by CIS white males aren’t the only Pride celebrations that roll out in June. Black Pride events and LatinX Pride events happen concurrently; however, virtually none of them receive brand support' @adage adage.com/article/opinio…

'Consumers want to see and feel that brands’ #Pride initiatives are both by queer people and for queer people. If the team behind your campaigns largely consists of straight and CIS folks, chances are your audience will sense an inauthentic disconnect.' adage.com/article/opinio…

'The bottom line: Be a purposeful brand that helps set the standard that modern LGBTQ+ consumers are essential, diverse and thriving every day and everywhere.' Rana Reeves @adage adage.com/article/opinio…
#DiversityAndInclusion #Pride #Pride2021