Re @BurgerKing: years ago I was hired by A Very Big Company to review some advertising they were planning to run targeting women as part of their #DiversityAndInclusion program. I was clear upfront that I was not going to 'rubber stamp' their advertising, and that I would only...
take the job if they agreed to act on whatever I recommended - which they committed to. They showed me the ad. I said to them, I want to see the list of the creatives and crew behind the ad, but even without having seen it, I know this ad was written by white men. (It was.) ...
I knew that because it was a 'clever' ad that those men would have congratulated themselves on. I said to the client, this ad is 'cleverly' dramatizing the problem. (Career obstacles for women.) We live with the problem every day. We don't need the problem hammered home to us. ..
I don't want to see an ad that reminds me yet again how shitty life is for women. I want to see an ad that solves that shitty life for us. And this was a client who had publicly committed to @FreeTheWork. I asked, "Why on earth did you hire a white male director to shoot it?"
I recommended that they trash the ad and never run it. And to their credit, they did. They were very well-intentioned - but to @jpcastlin's point, it's astonishing how much our industry can say all the right things and not do them. @marketingweek marketingweek.com/burger-king-co…
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