I like to blow shit up. I am the Michael Bay of business.
Aug 25 • 91 tweets • 43 min read
OK folks, hold onto your hats - here we go, with my annual live-tweeting of my reading of @condenast @voguemagazine #SeptemberIssue. What do we think we'll find this year? I'm guessing, what we find every year: #carefullycalibrateddiversity, lack of age/body diversity, appalling waste of celebrities, every ad looking pretty much the same as every other ad. Let's see, shall we? 🙂
Let's start with the cover. Obviously, when @condenast @voguemagazine #SeptemberIssue decided on @blakelively as the cover, they had no idea she would be as much a part of The Discourse as she currently is. Separate to that, I continue to want to see cover women who aren't models or actresses, but powerful real world personalities
Starting my annual ritual of live-tweeting my reading of the @CondeNast@voguemagazine#SeptemberIssue Predictions: even MORE Carefully Calibrated Diversity; ageist fetishization of youth; huge amount of adspend wasted looking like everyone else; the theme #newbeginnings won't be
Separate to the fact the cover is extraordinarily visually non-compelling, why models YET AGAIN, @condenast@voguemagazine? I want to see real world women on your cover, with real world bodies, real world age, real world achievements. Especially Black women #SeptemberIssue
Ladies, re-upping this @RachelKrantz@bustle interview with me because you may find it useful. Also, remember that in addition to business and #diversityandinclusion consulting and speaking, I also do personal coaching 🙂 cindy@ifwerantheworld.com bustle.com/articles/12937…
'Consider that when you ask for a raise, you're not just helping yourself — you are also acting on behalf of other women by helping to close the pay gap'..."As women, we don’t get taken seriously until we get taken seriously financially." I talk to @bustlebustle.com/articles/12937…
Jul 2, 2021 • 14 tweets • 12 min read
Women = primary ad target. I've urged ad women for years to start #adtech biz through the female lens and make an absolute goddamn fucking shit-ton of money. Scroll founder pics in @BusinessInsider to see why, create your own better pitch. Investors abound businessinsider.com/pitch-decks-th…
'A bio for Donna Strickland, the physicist who invented a technology used by all the high-powered lasers in the world, was created on Wikipedia. In less than 6 mins it was flagged for a “speedy deletion” & shortly thereafter erased from the site' @ftripodijournals.sagepub.com/doi/10.1177/14…
'This is part of the reason Dr. Strickland didn't have an active Wikipedia page when she was honored with the Nobel Prize in Physics 4 years later. Despite clear evidence, some didn't feel her contributions were notable enough to warrant a Wikipedia bio' journals.sagepub.com/doi/10.1177/14…
.@merleeshay@BuzzFeed set out to overcome her hatred of porn, reached out to talk & decided to share her own #realworldsex on @makelovenotporn. Her searingly honest 20-minute video exploration is a MUST-WATCH (so, obviously, is her MLNP video 😍) #sextech
"I was contributing my body, and my sexual experience, to the larger conversation for people to see." @merleeshay@BuzzFeed became a MakeLoveNotPornstar and shared her #realworldsex on @makelovenotporn. Here's how the #socialsexrevolution changed her:
Apr 24, 2021 • 8 tweets • 8 min read
You're idiots, white Hollywood. '@McKinsey's study concluded that America’s film industry is the country’s least diverse business sector and that its systemic anti-Black biases cost it at least $10 billion in annual revenue.' @franklinleonard@nytopinionnytimes.com/2021/04/24/opi…
'Black content is undervalued, underdistributed and underfunded, @mckinsey's analysis found. It also found that Black talent has been systematically shut out of creator, producer, director and writer positions.' @franklinleonard@nytopinionnytimes.com/2021/04/24/opi…#Racism
Apr 23, 2021 • 13 tweets • 11 min read
'When the team asked John Hegarty, who judged last year’s competition, he recommended me. I was thrilled because I am a total print junkie.' I talk to @monmckenzie26@StopPressNZ about why I'm judging @NZStuff#PaperPlanesstoppress.co.nz/features/cindy…
'My background in advertising is account management, and I'm not one of those account people that ever thought I could do the creative’s job – because I couldn’t. I am blown away by the brilliant creative minds in our industry who take that creative leap' stoppress.co.nz/features/cindy…
Apr 22, 2021 • 4 tweets • 3 min read
I strongly recommend, @TheEconomist@EconEvents#EconInnov, that your 'Early confirmed speakers' for an event called 'Encouraging Inclusive Collaboration And Culture At Work' does NOT look like this. Also - you can't make this shit up. cc @GenderAvenger@ManelWatchUS
And before you try this shit, let me pre-emptively post the @ameliashowalter Cycle Of Tech Conference Planning #EconInnov
Apr 22, 2021 • 5 tweets • 3 min read
Women, how many of you recognize everything in @taiyoholic's post? Whether you work in the ad industry, in any creative industry, or in any industry, period? I'm disgusted by you, @scholzfriends. taiyoholic.medium.com/advertising-se…
'This other creative had not been involved in the pitch at all. “Oh I wanted to get fresh eyes on it”, he said. This wasn’t the last time he would bring in someone random for their opinion on my work, incl (male) art directors below my level.' @taiyoholictaiyoholic.medium.com/advertising-se…
Apr 19, 2021 • 7 tweets • 6 min read
Brands, marketers, agencies: it's 6 weeks to #Pride and Rana Reeves of RanaVerse has some MUST-READ advice: 'Consumers who identify as LGBTQ+ expect brands to see and hear them every day of the year—not just during June.' @adageadage.com/article/opinio… #DiversityAndInclusion
'Brands flock to New York and L.A. to tap into the biggest Pride events and queer markets. But #Pride is celebrated nationwide, and there are currently 27 states that lack LGBTQ+ nondiscrimination laws, including Alabama, Georgia and South Carolina' @adageadage.com/article/opinio…
Today's @makelovenotporn email from a man:
'Like many males, I used to visit typical porn sites, but it didn’t take long for me to tire of them, to the point that I stopped visiting such sites for years. And then I came across your site via @followcrave. I couldn't believe...
'..my luck – @makelovenotporn was exactly what I had been hoping to find for so long. Your site is brilliant – it’s real, and I am utterly grateful for it! I am positive MLNP can only grow and continue to get better and better. Frankly, I like to pay for what I get from MLNP...
Re @BurgerKing: years ago I was hired by A Very Big Company to review some advertising they were planning to run targeting women as part of their #DiversityAndInclusion program. I was clear upfront that I was not going to 'rubber stamp' their advertising, and that I would only...
take the job if they agreed to act on whatever I recommended - which they committed to. They showed me the ad. I said to them, I want to see the list of the creatives and crew behind the ad, but even without having seen it, I know this ad was written by white men. (It was.) ...