* because of blanket demands for perfection everywhere
4/ The Craftsperson who has not yet learned how to teach the craft or delegate it
Resulting problems:
- Operators on the team struggle
- even minor decisions get bottlenecked on the Craftsperson's availability
5/ The Visionary who does not appreciate the value of structure & organization
Resulting problems:
- very difficult to scale
- general execution confusion
6/ The Visionary who looks down on less visionary team members
Resulting problems:
- low psychological safety
- those who can leave, do
While these anti-patterns should usually be concerning, that doesn't mean that it must always be the company's highest priority to fix a given anti-pattern immediately
That said, priority should not stop us from *recognizing* the problems, whether they are within us or elsewhere
I hope this thread helps clarify & contextualize situations you may have seen before or will see in the future.
Again, context matters most.
So use these anti-patterns as guideposts not as definitive truths.
Short thread on the strategy questions you need to answer for B2B products:
(a strategy primer in 10 tweets)
Your B2B product strategy must rigorously answer these 3 questions:
1) What customer segments are we targeting?
2) What differentiation will we create for them?
3) How will we reach these customers?
It really is that simple.
No fancy frameworks or data deluge necessary.
But the answers to these questions do require deep insight into the market, org dynamics, buyer psychology, customer goals, tech evolution, and lots of creativity.
Reason #17 why PM is different at Megacorps vs. Startups:
At a Megacorp, you want to avoid False Negative Products i.e. products you *should* have built, but did not.
At a Startup, you want to avoid False Positive Products i.e. products you should *not* have built, but you did.
Am I implying that PM at Megacorps is "worse" than PM at Startups?
Or that the Megacorps that try to avoid False Negative Products (FNPs) are wrong?
Or that Startups must move slower to avoid False Positive Products (FPPs)?
Not at all
There is no One Right Answer for everyone
When you are a Megacorp, it is smart & rational to avoid False Negative Products (FNP), particularly in an area which could be a meaningful threat to your core business further down the road.
Why?
The Upside-Downside framework answers that for us:
Includes:
Solve THE problem
3 types of product leaders
Levels of product work
Getting work done
“I don’t know”
Good people, bad managers
Customer segmentation
LinkedIn Envy
On communication
Important definitions
Life-changing books
& much more..
👇🏾
A story that often plays out when we are not rigorous enough about the importance of the customer problem our product solves