Reason #17 why PM is different at Megacorps vs. Startups:

At a Megacorp, you want to avoid False Negative Products i.e. products you *should* have built, but did not.

At a Startup, you want to avoid False Positive Products i.e. products you should *not* have built, but you did.
Am I implying that PM at Megacorps is "worse" than PM at Startups?

Or that the Megacorps that try to avoid False Negative Products (FNPs) are wrong?

Or that Startups must move slower to avoid False Positive Products (FPPs)?

Not at all

There is no One Right Answer for everyone
When you are a Megacorp, it is smart & rational to avoid False Negative Products (FNP), particularly in an area which could be a meaningful threat to your core business further down the road.


The Upside-Downside framework answers that for us:
When you are a Startup, sure, you can choose to fail-fast, do customer validation, run experiments & learn from all of this.

But your main advantage is rarely the ability to build N different *products* in parallel to see what sticks.

(don't confuse *features* & *products*)
As a Startup, your chief advantages tend to be
-first-principles insight
-segment specificity
-customer focus
-lack of legacy
-general nimbleness

To compete, you need to ensure you're set up to avail these advantages. If you do that, you'll have a higher chance of avoiding FPPs.
In both cases, you will need to do your best to avoid building the wrong product.

(this is obvious, but just making it clear)
But a Megacorp PM will implicitly set a different bar for the degree of conviction required to proceed with a new product.

And when this Megacorp PM joins a Startup, it is vital to set a higher bar.

IME, people rarely talk about this & it often ends in pain. Hence this thread.

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Shreyas Doshi

Shreyas Doshi Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @shreyas

5 Apr
Impediments to personal growth:

1) Thinking “I am very different!”

2) Fixating on Bezos, Musk, Gates

3) Requiring incontrovertible proof

4) Judging the source, not the idea

5) Wanting immediate improvement

6) Seeking just tactics, not principles

7) Learning to avoid doing
Read on for more details👇🏾
Read 12 tweets
3 Apr
🗓️Recap of March 2021 content

Solve THE problem
3 types of product leaders
Levels of product work
Getting work done
“I don’t know”
Good people, bad managers
Customer segmentation
LinkedIn Envy
On communication
Important definitions
Life-changing books
& much more..

A story that often plays out when we are not rigorous enough about the importance of the customer problem our product solves
The 3 types / hats / modes of product leaders
Read 25 tweets
30 Mar
We need to stop pretending that *all* product decisions require mathematical proof.

Trust me, it's fine to use instinct & creative insight for major product decisions.

And if you like moving fast, it's often required.

The trick is when to do it, who does it & how it gets done.
The perennial debate:

Is Product Mgmt art or science?
The personal question:

Where on this green curve should I be as a PM?
Read 17 tweets
28 Mar
A B2B Product Management Story: on discovering problems that customers actually care about

Very visual story thread👇🏾 Image
Our story starts with a new product idea

PM diligently talks to customers about whether this product will solve their problems Image
Customers say yes! Image
Read 46 tweets
26 Mar
3 types of product leaders:

1) The Operator

2) The Craftsperson

3) The Visionary

It is important for you as a startup founder or CEO, product manager, or a product leader to deeply understand these types, as you make decisions on whom to hire or whom to work for.

First, why it is important that we understand these types:

- for startup founders: so you can hire the right type of product leader

- for PM leaders: for self-awareness & combating imposter syndrome

- for PMs: to pick right type of manager & plan your own leadership journey
~The Operator~

Excellent at: scaling teams, cross-org alignment, unblocking execution

Superpower: communication

Not excellent at: original product insight

Loves spending time with: peers & company execs

Early on: gets promoted on potential

Is often a PM talent magnet
Read 28 tweets
20 Mar
George Bernard Shaw said:

“The single biggest problem with communication is the illusion that it has taken place”

Possibly the most important communication lesson, ever.
This lesson also can also teach us why the art of good listening is so vital for communication

Listening is the only aspect of communication that is fully in our control

So if we want to ensure that communication actually takes place, listening is a great place for us to start
A thread with examples of good/bad listening and ideas for learning the art of listening:
Read 14 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!