Tip: It's possible to demonstrate both your expertise and your product's value while teaching prospective customers how to use your product — and they'll thank you for it. How? Create a niche course and give it away for free.
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As someone who knows a lot about your niche, you have knowledge that others want. So consider putting what you know into a course and giving it away for free.
Ahrefs did this, unlocking a course that they originally sold for $799. The course shows their expertise, and the act of giving it away for free creates goodwill.
But perhaps most importantly, it repeatedly shows their product's value and acts as a tutorial for new (and prospective) users. And after learning so much about the product, it's very unlikely that someone will leave and spend the time to learn a competitor's product.
Of course, it does take time to plan and create a quality course, so it's important to validate it first, just like you would with any product. But once it's created, the marginal cost is nothing.
To create a course, you can simply record yourself (either video or audio with slides), upload it to Youtube, and display it on your site. That's what Ahrefs did. Or try tools like @coursifyme and @easygenerator.
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