**How to Close High Ticket ($5k+) Sales Calls with a Nearly 100% Success Rate**
A couple years ago, over the span of 2 months, my team and I closed 79 out of 80 prospects for $5k-$10k coaching services.
How did we achieve this astonishing success rate?
Here’s the breakdown:
First of all, let me be clear.
All sales calls were scheduled with existing customers who had already purchased info products ranging from $47 to $497.
This already made them a warm audience that was receptive to high ticket coaching.
And that’s one of the key secrets...
Step 1 : Buyer commits by purchasing a lower ticket offer.
Step 2 is the critical stage:
3 weeks after purchase, we would reach out to check in and see if they needed more help
Many accepted a call immediately (because buying a course simply isn’t enough)
So far so good.
Now here's the secret:
I asked one of our coaching students to join the call with me.
He had found immediate success with coaching and had the results to back it up.
A perfect case study.
I offered him 20% commission for each sale closed.
Here’s what happened next:
On calls with leads, I began by asking for an update on progress.
Usually, they had not made much progress or had taken action with minimal or no results.
At this point, I introduced my affiliate and proceeded to transform the sales call into something completely different...
I discussed with my affiliate how he got started, why he signed up for coaching, what his results were, and how coaching helped him achieve the results.
This was no longer a sales call.
It was storytelling, the most powerful persuasion technique.
Here's what the response was:
Just hearing the story made the prospects immediately ready to sign up.
Because this was now a discussion.
Nothing was being pitched to the prospect.
Just a simple story about how someone who struggled and then changed his life.
And that’s how powerful storytelling is.
The prospects could visualize themselves in my affiliate’s shoes, knowing that with just a little hard work and guidance, they could achieve the same results.
It felt organic. No high pressure tactics needed. And thoroughly convincing.
And the results spoke for themselves:
Within 15 to 20 minutes of beginning the call, a Stripe invoice would usually be processed for all prospects.
It all happened so quickly on every call that I knew that I had found something special.
So if you’re selling high ticket offers or work as a high ticket closer, consider adding this technique to your arsenal and give it a shot.
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I'll be putting out more content like this, so stay tuned!
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Here are all my key threads on advice for online business.
Covers the following:
1) Paid ads, including FB and Google 2) Organic traffic 3) Copywriting 4) Funnel and upsell strategy 5) Other direct response tactics 6) Branding 7) And much more for e-commerce and info products
How to combine branding with direct response tactics: