5 dirty marketing tricks that we fall for in our everyday lives.
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1. False Urgency.
There are two ways this presents itself, either the product is presented as to have a very limited stock, thus the customer must choose to have the product now or never.
Or the product is part of a "limited time offer," again pushing the now or never decision.
This is the most popular trick in the Money Twittersphere
This tries to make the consumer feel like they'll miss out on a great opportunity if they don't buy now.
Imagine the existence of a magic pill that would make you more successful in your sales efforts.
Well, there isn't.
Instead, we have 10 tips that will boost your sales success
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1. Sell solutions to problems.
Who would you buy from?
A. My product has 10x more features than the competition at half the price.”
B. I follow this 5 step process to evaluate your business processes. Step 1..”
No one cares what your product does, only what it can do for us.
2. Manage your selling time
It takes the same effort to sell a $250 as it would to sell a $10 product.