Sick of opaque ad tracking and don't feel like you have a handle on it? The latest IOS update puts the control back in your hands, literally. wired.trib.al/EmZoKbQ 1/
Last week, Apple announced the IOS 14.5 update. Now, all of your apps will have to ask in a pop-up: Do you want to allow this app to track your activity across other companies' apps and websites? For once, your answer can be no. 2/
This new feature allows you to grant the privilege to certain apps and expose how many apps participate in cross-service ad tracking, including some you may not have suspected. 3/
Beware though -- the popups won't appear if a developer tracks you across its own services, like Facebook following you from its main platform across Messenger and Instagram. 📷: Apple 4/ 
Facebook has been particularly vocal in its objections questioning if Apple's characterization of this type of data sharing should really be called “tracking” at all. Facebook will continue to track users across apps and websites as before. 5/
Apple’s goal is to promote overall app tracking transparency, so get ready to start tapping “Ask App not to Track” whenever you see it. Especially in places you never saw coming. wired.trib.al/EmZoKbQ 6/
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