Seriously though from a marketing perspective I sort of like it.
Registered agents are a commodity; the service is (literally, in the literal sense of literally) being alive in a consistent location daily to perform a largely outmoded function the government mandates.
You'd expect there to be as much marketing differentiation for registered agents as you'd expect for soap, because the job to be done for soap has been a solved problem for hundreds of years, high margins, and a stupidly high LTV.
"So what do registered agents actually differentiate on?"
Customer acquisition channels, in the main.
"Such as?"
Sending every company mail designed to look like a bill but actually empower them to become you registered agent for the typical amount
versus
Specializing in SEO to capture long-tail company formation
versus
Build a platform; service clients of aggregators
etc
It occurs to me that I probably have more thoughts about registered agents than something like six nines of people.
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I get asked reasonably frequently about international comparisons in the vaccination rollout.
With proviso that I'm much more informed about US and Japan than any other healthcare system and my only expertise is from working on this during the pandemic:
People know that the U.S. "does healthcare a bit differently" but almost everyone underestimates the degree to which this is true. In particular it leads to *massive* structural differences with regards to the distribution and physical location of where and when care provided.
The choice in the U.S. to allocate a very large percentage of all doses to the Federal Retail Pharmacy Program is a choice that I would predict less than 20% of nations will make. This is, again, heavily coupled with the structural setup of how healthcare is accessed in the U.S.
A useful rule of thumb for the vaccine is 10,000 dose-days : 1 life saved.
So if you hypothetically had a million doses of a vaccine sitting in the freezer, and you decided to keep them there for a week rather than injecting them, that's something like 700 lives.
This is sensitive to, among other things, the progress of the vaccination campaign (dose-days save exponentially more lives early when they're being administered to seniors than when they're being administered to the general population), presumed infection rates, etc.
But some calculation like this is very useful to remind us that there is a cost to waiting, and the cost for waiting on this particular topic, at this particular moment, is so wildly disproportionate to the costs to waiting we typically endure as to stagger our imagination.
It is Day 100 of VaccinateCA, and now Day 1 of the Vaccinate The States. We’re a non-profit collecting and publishing the best public data set of coronavirus vaccine availability across the U.S.
We work with the federal government, some state and local governments, and partners in the community to collect, verify, and distribute information about where to get the covid-19 vaccine. We back official efforts & some of the largest publishers in the world, e.g. Google Maps.
We will increasingly act as a data broker between other community efforts, the government and provider vaccine data systems, and publishers. We are uniquely resourced and experienced in the ecosystem to verify ground truth.
Day 98 at VaccinateCA. By what I swear is coincidence, I think we'll have something fun to show off on Day 100.
And since I don't want to be a total tease, we took the embeddable map now backing e.g. Alameda County's health department and localized it into all eight languages we support.
We welcome government health officials, politicians, community organizations, and other to use it to help accelerate the vaccination campaign in your community.
The first day of US's manufacturing capacity being redirected to vaccinate a new county ex-US will save +/- 1,000X more lives than the last day of the US's manufacturing capacity being reserved for the US.
I think the ethics of the situation are reasonably complex, but the useful takeaway from this should be "If you are waiting to get the vaccine because you perceive low personal risk, please get it *as soon as possible* to free up the spot for someone with much worse risk."
(We've had a great, great deal of suffering this year because people had a model which suggested "If I don't take this shot, someone else will get it" where that decision lead to others being delayed, for example during the initial phase of vaccinating healthcare workers.)
A lot of our innovations for VaccinateCA are *extremely* low tech. One that surprises folks: “web bankers.”
There are thousands of places vaccine information can be, including county FaceBook pages, the personal Twitter feeds of elected officials, in mind of pharmacists, etc.
We use a material amount of scraping, but we’re rate limited on how many scrapers we can write, and a county dropping a PNG of their PSF announcing a clinic to their Facebook page is not easily scrapeable.
Enter the web bankers, called that to distinguish from our phone bankers.
When we identify a page/FB page/Twitter/etc which is likely to have interesting updates on it in future, we put an automated watcher on it. When it changes, that goes into a queue for the web bankers.
They go read it, manually compare against what it had last time, and type up.