Format matters much more than you think.

Here are 21 tweet formats to help you zoggle when others zag:
Type:
The Quickie

How It's Done:
Short. One line. To the point. Relevant.

Example: @jackbutcher
Type:
Parallelism

How It's Done:
Starts or ends with similar phrasing. The lines feed off of one another. These tend not to be long tweets.

Example: @mkobach
Type:
Self-Destructing Tweet

How It's Done:
This requires a tool like @Hypefury to schedule a follow-up tweet when your tweet hits a certain amount of likes or RTs. Make an asset, attach the link in the scheduling queue, and set the timer.

Example: me!
Type:
Pull a Jack Butcher

How It's Done:
Turn your own complex ideas into simple visuals.

Example: @waitbutwhy
Type:
Mess Sutff Up

How It's Done:
Avoid perfect. People will notice, and it will drive engagement.

Example: me!
Type:
Practice Tough Love

How It's Done:
Say things that are hard to hear, but only if you truly believe them.

Example: @SalesNotepad
Type:
Advice in Lists

How It's Done:
This is the easiest way to visualize tidbits of advice. Whenever possible, break advice up into a list.

Example: @Julian
Type:
The No-Fluff Hack

How It's Done:
Go straight into the good stuff. No intro, just advice. Give away your hacks and advice as swiftly as you can for free.

Example: @dvassallo
Type:
Handwriting

How It's Done:
Use your own drawing and handwriting from time to time to show your personality and get your point across.

Example: me!
Type:
Shrouded in mystery

How It's Done:
Put out tweets that have no resolution. Not all the time, but som-

Example: @Suhail
Type:
Volunteer as tribute

How It's Done:
Play. Freaking. Games! It's the best, and it works. I can't help you come up with ideas, but just try stuff out.

Example: me!
Type:
Tech stacks on stacks on stacks

How It's Done:
Unveil your fav tools, creators, accounts, whatever every so often.

Example: me!
Type:
Challenge convention

How It's Done:
Do weird stuff with your formatting. Make it look totally uncommon.

Example: @RampCapitalLLC
Type:
Say it like you meme it

How It's Done:
Make people laugh! Use memes to do the work for you. Hit on relevant pain points or trends.

Example: @TrungTPhan
Type:
Tell us what you don't know

How It's Done:
Just admit openly what you don't know. Others will prolly relate.

Example: @tobydoyhowell
Type:
Give us life updates

How It's Done:
Share your big news. Involve the community. Help us feel a part of this alongside you.

Example: @austin_rief
Type:
Speak our mind

How It's Done:
Find thoughts that other people clearly have on their minds. Share that thought.

Example: @web
Type:
Stop the scroller

How It's Done:
Use bizarre imagery from your life to get people to stop scrolling. Then reward them with a fun idea.

Example: @MrBeast
Type:
Pop and lock

How It's Done:
Tie your job or skill set back to pop culture. We all need a laugh every now and again.

Example: @brianne2k
Type:
Big vision

How It's Done:
Involve us in your big vision on a regular basis, like Pomp does around Bitcoin.

Example: @APompliano
Type:
Let's be real

How It's Done:
Don't beat around the bush. Share stuff that's tough. Make sure others know you're human. Help them feel comfortable doing the same.

Example: @iamharaldur
If you liked this:

1. Please follow me @heyblake
2. Retweet the first tweet
(this helps a ton!)

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More from @heyblake

29 Apr
80% of meetings are a waste.

Here's a list of 13 ways to have meetings without actually having meetings:
Record a Loom video.

1. Prepare a quick agenda

2. Go over key points or demo

3. Answer any potential questions

4. Give a call to action
Send a Slackstorm.

1. Prepare notes beforehand

2. Notify team of incoming Slacks

3. Send all notes, questions, answers, ideas, resolutions, concerns, etc. to a Slack channel

4. Treat it like a Reddit AMA and have time set aside to respond
Read 15 tweets
28 Apr
Blogs aren't dead!

I've surveyed 200+ people about this.

Here are the 38 most beloved blogs on Twitter:
Blog: Ahrefs Blog

Maker: @ahrefs

You'll Learn: How to get better at SEO and marketing.

URL: ahrefs.com/blog
Blog: AVC

Maker: @fredwilson

You'll Learn: Articles by a VC, for VCs (or anyone who wants to learn.)

URL: avc.com
Read 40 tweets
26 Apr
I grew from 700 to 15K followers in 9 months.

Here are 12 reasons why I think that happened (and how you can do it faster):
Reason:

I built good relationships

Example:

Actively engaged with small and big accounts in their replies, and moved the conversations to DMs when possible.

What You Can Implement:

Spend at least 50% of your time replying and DMing, not just creating and scrolling.
Reason:

I wrote about simple ideas

Example:

I stuck to really simple ideas and formats around marketing, product launches, and modern work

What You Can Implement:

Write your tweets to be easily understood by a 10-year-old and use simple formatting.
Read 15 tweets
25 Apr
Your software toolbelt needs an upgrade.

Meet 50 wildly helpful tools for indie hackers:
Name: Ahrefs (@ahrefs)

Maker: @botsbreeder

How I Use It: SEO, competitive research, find keywords

Who Teaches It: @timsoulo, @samsgoh
Name: Airr (@AirrAudio)

Maker: @dav1dlu, @SamRukeyser, @mikesa

How I Use It: Listen to podcasts, capture clips I love

Who Teaches It: @AliAbdaal, @TomFrankly
Read 52 tweets
24 Apr
Twitter threads are the new blog.

Here's a list of the 15 best thread creators:
Name: Polina Marinova (@polina_marinova)

Specialty: Profiles on interesting people

You'll Learn: Entrepreneurship, startups, habits of successful people

1 Great Thread:
Name: Greg Isenberg (@gregisenberg)

Specialty: No one teaches about communities better than Greg

You'll Learn: Community-building, product, startups

1 Great Thread:
Read 17 tweets
23 Apr
THREAD: The top 7 ways to come up with great Twitter thread ideas.

Please steal these
👇👇👇
1. Use Your Best Tweets

• Look at your Twitter analytics or ilo.so

• Sort tweets by impressions

• Jot down your highest-engagement tweets

• Use the tweet as your thread's hook

• Stretch the topic out with 5+ bullet points
2. Answer Big Questions from Reddit

• Search for your target keyword on Reddit

• Ctrl + F and search for "?" (this brings up questions asked on the page)

• Compile list of relevant questions

• Identify 5+ bullet points to answer each
Read 9 tweets

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