"Typical buyers will say no as many as five times before saying yes to owning a product."
Many salespeople hear that statistic and think it
means that to become a top salesperson, one must hit buyers with same information until they cave in.
They imagine this conversation👇
Kyle: Would you like to buy?
Josefa: No.
Kyle: Are you sure? It’s a really good deal.
Josefa: No.
Kyle: We both know you have a need for it. And you told me you have room in your budget.
Josefa: No.
Kyle: You can count on us to deliver what we promise. We have been around for one hundred years.
Josefa: No.
Kyle: It includes free shipping and your choice of colors.
Josefa: No.
Kyle: At this price, they won’t last long. Now is the best time to buy.
Josefa: Well… maybe.