I have never seen an ad like this before. First time I’ve heard “vagina” and “menopause” in an ad. Note: It is targeted at cis women and is not inclusive of all menopausal people. h/t @hotflashinc
For an intersectional, trans, nonbinary and gender non conforming inclusive book on perimenopause and menopause PRE-ORDER @heathercorinna brilliant book - and I'm not saying that just because I'm in it!
hachettego.com/titles/heather…
hachettego.com/titles/heather…
Also: are you ready for our chat about Heather’s book for one of my favourite bookshops @wcfbook?! Sign up! I’m so excited to be talking to them about everything perimenopause & menopause.
https://twitter.com/heathercorinna/status/1385588040438013953
This is some background about the ad campaign which is called Long May She Reign. shots.net/news/view/long…
After years of seeing ads targeted at cis het men and erectile dysfunction, this is probably the first time I've seen an ad targeted at cis het women and vaginal dryness and painful sex.
No thread on perimenopause would be complete without suggesting that you follow the great @Osunsweetnsour Black Girl’s Guide to Surviving Menopause on Instagram. And listen to her podcast!
You will remember this thread about an Arabic-language ad (also targeted at cis women) aimed at replacing the phrase in Arabic for menopause which translates to “Age of despair” with a more positive one. Also h/t @hotflashinc
https://twitter.com/monaeltahawy/status/1379448893352599552
Both ads deal with taboo & stigma associated with peri/menopause: vaginal dryness, painful sex, & incontinence.
The Long May She Reign ad says those words out loud. The Age of Despair ad does not say "incontinence" but it's made by a company that makes products that address it.
The Long May She Reign ad says those words out loud. The Age of Despair ad does not say "incontinence" but it's made by a company that makes products that address it.
Why the ways bodies change with maturing is considered taboo and too shameful to portray or to say in an ad is worth pausing to consider.
Why is it only now in 2021 are ads like this seemingly possible?
Why is it only now in 2021 are ads like this seemingly possible?
Obviously, peri/menopause are not new.
But why so many of us feel so utterly unprepared for it and with so few resources to help is fucking outrageous.
But why so many of us feel so utterly unprepared for it and with so few resources to help is fucking outrageous.
By 2025, 1.1 billion people will be going through menopause--12% of the global population--more than ever before.
And too often, that demographic is considered only as a cash source. How much money can be made off of us.
And too often, that demographic is considered only as a cash source. How much money can be made off of us.
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