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Alex Garcia 🔍

1 May, 15 tweets, 3 min read

What do Nike, Tesla, Apple, and Harley Davidson all have in common?

A cult-like following.

Cult brands leave their competitors in the dust and create a fan base other companies envy.

Here are the 6 keys to creating a cult-like brand 🧵

1. Mission

Your mission is your purpose.

Without a distinguished mission, people won’t follow.

You have to give your consumer base a North Star that they want to chase.

For example, Tesla's mission is to accelerate the world's transition to sustainable energy.

Consumers who align with Tesla’s mission feel as if they are part of the movement.

When Tesla wins, they win.

2. Visionary Leader

Each cult has a distinguished leader.

The one person who everyone rallies behind.

With Apple, there was Steve Jobs.

With Berkshire Hathaway, there is Warren Buffett.

With Tesla, there is Elon Musk.

The visionary leader inspires the movement.

They change the entire industry.

They get everyone to rally behind their mission and embody the brand.

3. Find your enemy

At the heart of a cult brand is an enemy.

It’s no different than a superhero movie.

Every superhero has a villain they must defeat.

And your raving fans is the army helping you.

Mac Vs. PC

SpaceX vs. Blue Origin

Nike vs. Adidas

4. Us vs. Them

Finding your enemy creates an Us vs. Them mentality.

You see this right now with crypto.

Decentralized organizations vs. centralized organizations.

This us vs. them mentality fuels the passion for taking down the enemy.

For a brand, this results in keeping consumers around for a lifetime.

5. Exclusivity

A barrier to entry makes people want the desired outcome even more.

When Clubhouse first started gaining buzz, people begged for invites.

The FOMO kicked in when they saw their friends on the app but couldn’t get in themselves.

It’s psychology.

The increased self-esteem that comes with being part of a select few.

For brands, exclusivity can be a driving force for creating super fans.

6. Community

An audience consumes your content or buys your products.

A community engages with each other when you aren’t present.

Why?

Because collectively they come together to support X mission.

Through your efforts, they already feel connected to each other.

Tesla folks.

Bitcoin ppl with laser eyes in their profile pics.

They are part of a community that stands together behind the overall goal.

@alexgarcia_atx

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TL;DR

Creating a cult-like brand

1. Define your mission
2. Need a visionary leader
3. Find your enemy
4. Us vs. Them mentality
5. Be exclusive
6. Build a community

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More from @alexgarcia_atx

Alex Garcia 🔍

@alexgarcia_atx

3 May

Walt Disney revolutionized the entertainment industry.

So much, his vision is now the 24th most valuable company in the world by market cap.

From storytelling to an unforgettable experience -- Disney's marketing is just as magical.

Here are 8 marketing lessons from Disney 🧵

1. Identity

From the jump, Disney identified Disney World as “The Most Magical Place on Earth.”

As a consumer, you know what to expect when you plan your vacay at Disney.

It’s going to be an immersion into a fantasy world better than reality.

An amazing move by Walt Disney.

2. Kids to adult

Adults are kids grown up.

The right experience and you can bring the kid out of any adult.

Disney is the best at this.

They focus on creating a memorable experience for adults as much as they do for the kids.

This creates 2-folded desire (kids and parents)

Read 16 tweets

Alex Garcia 🔍

@alexgarcia_atx

1 May

9 Proven Ways to Grow and Optimize Instagram🧵

1. Relevancy > Strategy

Strategy has its place but relevancy supercharges growth.

Social and culture go hand in hand.

The more relevant you are in culture the more of an impact your content will have.

Big moments = pause your strategy and execute on relevance.

2. Use ALL IG features

Instagram’s algo rewards you if you can keep consumers on your content.

Use all features:

- reels
- igtv
- stories
- highlights
- carousel

Your audience will roam your content.

In reward, your content will become more discoverable.

Read 14 tweets

Alex Garcia 🔍

@alexgarcia_atx

30 Apr

Nike's marketing is iconic.

In 1992, Phil Knight laid the groundwork for Nike's high-performance marketing.

To this day, Nike stays true to these principles.

These 11 lessons made Nike the world's leading athletic apparel brand 🧵

1. How Nike First Understood Their Consumers

In Nike’s early days, they were a running shoe company.

Their employees were runners.

Because of this, they understood their consumers very well.

When they branched out into other sports, they had to do the same.

Nike would go to the top players of that sport and would do everything possible to understand what they needed from a tech and design standpoint.

And then the engineers would create a product that would give the athletes what they needed both functionally and aesthetically.

Read 29 tweets

Alex Garcia 🔍

@alexgarcia_atx

29 Apr

At 19, Warren Buffet completed Dale Carnegie's course saying it “had the biggest impact in terms of my subsequent success.”

It taught him how to communicate, lead, and influence people.

These 8 lessons from Dale Carnegie will teach you how to influence consumers 🧵

1. Genuinely interested

Persuasive communication occurs when you’re genuinely interested in solving your consumer's problems.

They’ll trust you after they’re convinced you have their best interest at heart.

The more you're interested — the more you’ll influence their decisions

Dale Carnegie says, “Of course, you are interested in what you want. You are eternally interested in it. But no one else is. The rest of us are just like you: we are interested in what we want.”

Read 17 tweets

Alex Garcia 🔍

@alexgarcia_atx

28 Apr

Chipotle reported a 133.9% growth in digital sales in Q1.

On top of that, Chiptole only spends 3.3% of its revenue on marketing.

This means optimizing every dollar they spend.

And their email marketing strategy does just that.

Copy these 6 emails from Chipotle 🧵

1. Relevancy

National Burrito Day was on April Fools day this year.

Around that time, Coinbase was set to go public.

PLUS, a story had gone viral about a man who locked himself out of his crypto wallet.

And Chipotle created a game around it.

Bitcoins or Burritos.

The game requires users to guess a six-digit code to either win a free burrito or up to $25k in Bitcoin.

The image is genius. Very "crypto"

The directions are simple.

Relevancy was key: April Fools, National Burrito Day, Coinbase IPO, and lost pwd story.

And did it work:

Read 12 tweets

Alex Garcia 🔍

@alexgarcia_atx

27 Apr

@VancityReynolds

In advertising, speed is an asset.

@VancityReynolds tokened the term “Fast-Vertising.”

He uses “fast-vertising” to hack culture and create viral moments.

The results are millions in earned media for Mint Mobile, Aviation Gin, and Deadpool.

Here are 6 takeaways 🧵

First, the traditional timeline for advertising.

Usually 8-12 weeks from idea to execution.

For, specific goals (launching product, feature etc) this works.

When you’re trying to hack culture — it doesn’t.

So, what’s the secret sauce?

@VancityReynolds

Fast-Vertising.

With Fast-vertising speed is king.

When a moment in culture is hot — emerge the brand into the convo, FAST.

By fast, I mean 1-3 days.

@VancityReynolds did this with Deadpool, Aviation Gin, and Mint Mobile.

Here's how

Read 18 tweets

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