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Alex Garcia 🔍

1 May, 14 tweets, 3 min read

9 Proven Ways to Grow and Optimize Instagram🧵

1. Relevancy > Strategy

Strategy has its place but relevancy supercharges growth.

Social and culture go hand in hand.

The more relevant you are in culture the more of an impact your content will have.

Big moments = pause your strategy and execute on relevance.

2. Use ALL IG features

Instagram’s algo rewards you if you can keep consumers on your content.

Use all features:

- reels
- igtv
- stories
- highlights
- carousel

Your audience will roam your content.

In reward, your content will become more discoverable.

3. For conversions - use one link

If your goal is to maximize ONE metric, then only use one link in your bio.

Linktree like pages have their place...

But it also adds extra steps.

Whatever the desired outcome -- maximize for it.

Make it as simple as possible.

4. Funnel Activation

One of my favorite IG moves is done by Bloomberg Business.

They use their posts to tell a brief story.

Then their CTA tells u to click the link in the bio for the full story.

They create an article for every post.

The thumbnail is the same image as the post so it's easily identifiable.

Great for data.

Great for activating a funnel.

5. Shares and Saves

Shares and saves mean your content is valuable.

IG reads this and pushes your content outside your followers.

The more people save and share your content, the more they'll see you as a market leader.

6. Linktree (how to optimize)

Don't use Linktree to upload thousands of links.

Pick your top three.

For example:

1. Content (blogs, pod, YT)
2. Lead Magnet (Ebook, email series)
3. Product

Just like you test CTAs on ads -- test CTAs on your links.

7. BIO

Your bio can be the difference between someone following you or scanning your content and leaving.

Tell someone what to expect.

Why to follow.

What's in it for them on the daily.

Optimize this by testing different bios.

8. Scale a feature

Some accounts make a killin' on IGTV.

Some on IG Reels.

Some w/ carousel posts.

When you find the feature that's driving the most results -- scale it.

Currently, some accounts are going 0 - 10k scaling their IG Reels efforts.

It's pretty wild.

9. Follow Your Top Followers

You know those people who constantly engage with your posts, comment, and DM you?

Follow them.

Engage with their content.

Show that you care.

This will make them an advocate for you long term.

@alexgarcia_atx

Want to become a better marketer every day?

Then follow @alexgarcia_atx for a marketing thread for the next 8 days :)

It's also a daily newsletter that I send to 5K+ marketers. (over 50% of them open it daily)

Join them 👇

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TL;DR

1. Relevancy > Strategy
2. Use ALL Ig features
3. For conversions - use one link
4. Active your funnel
5. Focus on shares and saves
6. Optimize linktree
7. Use your bio to drive followers
8. Scale your top feature (ex. Reels)
9. Follow your top followers

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More from @alexgarcia_atx

Alex Garcia 🔍

@alexgarcia_atx

3 May

Walt Disney revolutionized the entertainment industry.

So much, his vision is now the 24th most valuable company in the world by market cap.

From storytelling to an unforgettable experience -- Disney's marketing is just as magical.

Here are 8 marketing lessons from Disney 🧵

1. Identity

From the jump, Disney identified Disney World as “The Most Magical Place on Earth.”

As a consumer, you know what to expect when you plan your vacay at Disney.

It’s going to be an immersion into a fantasy world better than reality.

An amazing move by Walt Disney.

2. Kids to adult

Adults are kids grown up.

The right experience and you can bring the kid out of any adult.

Disney is the best at this.

They focus on creating a memorable experience for adults as much as they do for the kids.

This creates 2-folded desire (kids and parents)

Read 16 tweets

Alex Garcia 🔍

@alexgarcia_atx

1 May

What do Nike, Tesla, Apple, and Harley Davidson all have in common?

A cult-like following.

Cult brands leave their competitors in the dust and create a fan base other companies envy.

Here are the 6 keys to creating a cult-like brand 🧵

1. Mission

Your mission is your purpose.

Without a distinguished mission, people won’t follow.

You have to give your consumer base a North Star that they want to chase.

For example, Tesla's mission is to accelerate the world's transition to sustainable energy.

Consumers who align with Tesla’s mission feel as if they are part of the movement.

When Tesla wins, they win.

Read 15 tweets

Alex Garcia 🔍

@alexgarcia_atx

30 Apr

Nike's marketing is iconic.

In 1992, Phil Knight laid the groundwork for Nike's high-performance marketing.

To this day, Nike stays true to these principles.

These 11 lessons made Nike the world's leading athletic apparel brand 🧵

1. How Nike First Understood Their Consumers

In Nike’s early days, they were a running shoe company.

Their employees were runners.

Because of this, they understood their consumers very well.

When they branched out into other sports, they had to do the same.

Nike would go to the top players of that sport and would do everything possible to understand what they needed from a tech and design standpoint.

And then the engineers would create a product that would give the athletes what they needed both functionally and aesthetically.

Read 29 tweets

Alex Garcia 🔍

@alexgarcia_atx

29 Apr

At 19, Warren Buffet completed Dale Carnegie's course saying it “had the biggest impact in terms of my subsequent success.”

It taught him how to communicate, lead, and influence people.

These 8 lessons from Dale Carnegie will teach you how to influence consumers 🧵

1. Genuinely interested

Persuasive communication occurs when you’re genuinely interested in solving your consumer's problems.

They’ll trust you after they’re convinced you have their best interest at heart.

The more you're interested — the more you’ll influence their decisions

Dale Carnegie says, “Of course, you are interested in what you want. You are eternally interested in it. But no one else is. The rest of us are just like you: we are interested in what we want.”

Read 17 tweets

Alex Garcia 🔍

@alexgarcia_atx

28 Apr

Chipotle reported a 133.9% growth in digital sales in Q1.

On top of that, Chiptole only spends 3.3% of its revenue on marketing.

This means optimizing every dollar they spend.

And their email marketing strategy does just that.

Copy these 6 emails from Chipotle 🧵

1. Relevancy

National Burrito Day was on April Fools day this year.

Around that time, Coinbase was set to go public.

PLUS, a story had gone viral about a man who locked himself out of his crypto wallet.

And Chipotle created a game around it.

Bitcoins or Burritos.

The game requires users to guess a six-digit code to either win a free burrito or up to $25k in Bitcoin.

The image is genius. Very "crypto"

The directions are simple.

Relevancy was key: April Fools, National Burrito Day, Coinbase IPO, and lost pwd story.

And did it work:

Read 12 tweets

Alex Garcia 🔍

@alexgarcia_atx

27 Apr

@VancityReynolds

In advertising, speed is an asset.

@VancityReynolds tokened the term “Fast-Vertising.”

He uses “fast-vertising” to hack culture and create viral moments.

The results are millions in earned media for Mint Mobile, Aviation Gin, and Deadpool.

Here are 6 takeaways 🧵

First, the traditional timeline for advertising.

Usually 8-12 weeks from idea to execution.

For, specific goals (launching product, feature etc) this works.

When you’re trying to hack culture — it doesn’t.

So, what’s the secret sauce?

@VancityReynolds

Fast-Vertising.

With Fast-vertising speed is king.

When a moment in culture is hot — emerge the brand into the convo, FAST.

By fast, I mean 1-3 days.

@VancityReynolds did this with Deadpool, Aviation Gin, and Mint Mobile.

Here's how

Read 18 tweets

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