How to write an intro for your blog post that doesn't suck or make me wanna sleep

1. Quote a stat around the problem

Statistics are powerful. Writing about food waste? Quote a stat on the number of hungry children in developed countries to throw your audience for a loop.
Writing about local SEO for small businesses? Quote a stat on how much money businesses lose from a lack of visibility and counter with a stat on how much small businesses make from organic search
2. Tell a story

Stories are unforgettable.
Tell stories about your personal experience with the problem, whether good or bad.
Remember, the best stories are personal!
Here's a post on how to improve your storytelling skills bit.ly/3td9fP3
3. Ask a question

Questions are interactive. It's a way for the reader to get involved in the conversation.

Ask questions that make people think about their experience with the problem or the solution they came for.
I'm more eager to find the answer when you've piqued my curiosity with an insightful question.
4. Share a quote

Share a quote from a niche legend around the topic. Nothing validates your argument like a famous quote from someone your audience knows.

5. Have conversations....your blog is not an academic paper!

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More from @chimammeje

18 May
Why should empathy drive your content marketing?

👇

There is no holistic content strategy without empathy

You know why?

Because empathy is the single greatest superpower of the best marketers
This is empathy:

✅Learning to wear the shoes of your target audience

✅Feeling the pain that keeps them up at night

✅Embodying the solution they chase after relentlessly
Empathy gives you instant connection, and that’s everything in conversion

It feeds the narrative you're weaving with each content in the funnel
Read 5 tweets
11 Feb
Fluff is dangerous

It’s a fucking cancer that rips your content to shreds

You know why?
Coz you’re yapping

Endlessly😫

Long winded sentences that doesn’t lead anywhere🤦🏻

Disastrous passive sentences that make me want to bludgeon my eyes out👺
Fluff is the death of engagement
Read 7 tweets
11 Feb
If the zombie apocalypse ever happens, this bucket and ikebomisara are the only two things I’m bringing along.

Here’s why👇
The bucket handle, remove it and use it to cut off a zombie 🧟‍♂️ head
Use the same handle to catch fish and sharpen the edge as knife. Gotta be thinking multi tasking tools ooh
The bucket itself... use it to smack a zombie bitch in the face🧟‍♀️ she will receive sense, trust me.
Read 8 tweets
4 Feb
How do you write long-form content people want to read?
👇
- Map out the problem and expected solutions in my mind. I like to picture the reader based on the ideal buyer.

Empathy gives me a second-hand experience of the problem and what they would want to see in a solution.
I list these problems and solutions to answer as H2s and H3s.

Next, I turn to Frase and SEMrush to create the content outline.
Read 9 tweets

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