.@zachklein is one of the best design thinkers in the startup world, and he recently shared his wisdom via FC office hours with our portfolio. Three takeaways:
🪞 Being pretty is too expensive
📏 Define design success in *your* terms
🚫 Great companies say no to good ideas
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🪞 Being pretty is too expensive
Polishing a design too early in the process can lead teams to fall in love with work that doesn’t ultimately serve your startup. After you’ve devoted resources to pretty-up a design it’s hard to throw it away in favor of something better.
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It’s better to treat designs as disposable by default until they’ve proven their worth, rather than investing in a “Potemkin Village” that looks impressive but has weak results.
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📏 Define success in *your* terms
The phrase “design” has become so broad that it’s important to define what success looks like in your organization. Is it flawless visuals? Hyper-optimized UX efficiency? Be sure everyone in your org knows how design is evaluated.
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Designers have a reputation for pursuing the aesthetic over the functional, but that’s often a side effect of them being excluded from the decision-making process's strategic aspects. Communication is key to the management of creatives.
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🚫 Great companies say no to good ideas
Startups don’t have the resources to “boil the ocean,” and this fact cascades to their design team. In order to make progress, they have to make decisions about what to prioritize.
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Often this means ruthlessly culling creative but complex interfaces. They settle for a good enough brand design to preserve focus on the UX elements that will drive progress. Distraction is anathema to the best designers.
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This summary doesn’t do justice to the wisdom Zach shared with the founders.
Much of his best advice was uniquely suited to the recipients.
But these were a few gems that felt universal.
/End
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Return to the classroom has huge advantages – it’s an inarguable point. It’s important to keep equity issues top of mind. There are also some very positive indicators that safe return to school is possible.
However, these advantages have to be balanced against the risks. When considering grandpa’s (potential) premature death and mom’s (not unlikely) eight-weeks of incapacitation due to COVID. Remote school doesn’t seem so bad in that context.
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When pitching your startup, instead of a linear flow, think of your startup’s story like a pyramid with many layers.
Each layer of the pyramid is the entire story of the company at different levels of resolution.
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At the top, you see the entire shape of the startup in miniature form. The tip is a word or tagline that tells the whole story. Followed by an elevator pitch etc.
In the middle tier, countless layers go into deeper detail.
And the base is made of millions of data points.
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This means you should be able to tell the entire story of your company in the first 30 seconds & also 5 minutes.
Think of 5 min as an extended version of your elevator pitch with visual accompaniment.
It's what want the VC to repeat to their partners at the Monday meeting
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Founders need to be ambitious and there’s nothing wrong with “going big,” but this mindset can lead to bad decisions and negative consequences at the early stage.
Every billion-dollar business first needs to become a million-dollar business.
Often, the $1B+ opportunity isn’t even clear until you’ve gotten to $10M, or even $100M in revenue.
You can’t skip over these phases & those who try usually fail rather than going big.
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Many founders have missed out on life-changing exits because they were prematurely funded to the point where the only viable win condition is a billion-dollar exit.
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