Audio is all the rage right now.
And they say that "during a gold rush, sell shovels"
So, while everyone launches their new podcast, why not focus on building the tools... which span a whole lot more than recording software.
Here's how you can take part in this gold rush 🧵
And they say that "during a gold rush, sell shovels"
So, while everyone launches their new podcast, why not focus on building the tools... which span a whole lot more than recording software.
Here's how you can take part in this gold rush 🧵
1/ To understand the opportunity, we need to understand where we are.
Apple Podcasts launched its app in 2012.
And minus outliers, popular podcasting tools (ex: Descript, Transistor, Anchor) emerged in the last ~5y.
They reduced barriers to entry, enabling mass adoption.
Apple Podcasts launched its app in 2012.
And minus outliers, popular podcasting tools (ex: Descript, Transistor, Anchor) emerged in the last ~5y.
They reduced barriers to entry, enabling mass adoption.
2/ But innovation in audio is still really early.
Compare this evolution to that of written content.
Wordpress launched in 2003. Other popular writing tools have been around for a decade+.
In fact, we can look to this mature landscape to uncover some audio "shovels"! ⛏
Compare this evolution to that of written content.
Wordpress launched in 2003. Other popular writing tools have been around for a decade+.
In fact, we can look to this mature landscape to uncover some audio "shovels"! ⛏
3/ Consider how you find written content today:
- Search engines
- Social media
- An inbox
- Niche directories
- Communities
- Through ads
- Viral platforms
- Etc
Many of these don't exist in the audio space yet.
That's why most ppl only listen to a handful of pods via WOM.
- Search engines
- Social media
- An inbox
- Niche directories
- Communities
- Through ads
- Viral platforms
- Etc
Many of these don't exist in the audio space yet.
That's why most ppl only listen to a handful of pods via WOM.
4/ Now go through the same exercise for features augmenting content (ie: enabling engagement)
With written content, you can...
- Comment
- Search
- Highlight
- Easily share
- Save for later
- Paywall
- Etc
Are there audio equivalents? Many don’t exist or are in early stages.
With written content, you can...
- Comment
- Search
- Highlight
- Easily share
- Save for later
- Paywall
- Etc
Are there audio equivalents? Many don’t exist or are in early stages.
5/ The same is true w format! Audio has a long way to go.
Consider video formats:
- Vlogs
- Documentaries
- Tutorials
- Reviews
- Interviews
- Skits
- Etc
Most pods are interview/conversion style, but we’ll see more diversity and new audio formats with time and some creativity.
Consider video formats:
- Vlogs
- Documentaries
- Tutorials
- Reviews
- Interviews
- Skits
- Etc
Most pods are interview/conversion style, but we’ll see more diversity and new audio formats with time and some creativity.
TL;DR (or listen 😉)
Audio is still in its infancy, meaning there are endless ways to capitalize on this gold rush.
If you're looking for ideas, start by thinking through (1) tools, (2) features, and (3) formats that exist with written/video content and ask:
Why not for audio?
Audio is still in its infancy, meaning there are endless ways to capitalize on this gold rush.
If you're looking for ideas, start by thinking through (1) tools, (2) features, and (3) formats that exist with written/video content and ask:
Why not for audio?
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