Thread by @ideafaktory

This is a harbinger of things to come, some already here.

On the surface, Epicurious eliminating beef recipes is like when CVS stopped selling cigarettes, cutting off some recurring (addicted) foot traffic.

Just a calculated business decision?

No.
👇🏼
nationalobserver.com/2021/05/05/opi…

Whatever you think of the urgency of climate change, the best solutions, or effectiveness of this specific move (⬇️ beef), this move is the product of powerful climate narratives manifested in the real world by adherents (Epicurious employees/mgmt).

This is just the start.

2/5

I suspect it's just a matter of time before Google adjusts its algorithms to make finding beef recipes as hard as they did to find funny photos of portly people (to make fun of myself).

3/5

https://twitter.com/ideafaktory/status/1348484050537873411

In this clip from The McFuture podcast you can hear the publisher of Psychology Today explain how a study showed Google and Facebook shifted voting patterns with their algorithm.

4/5

https://twitter.com/ideafaktory/status/1331233609303244801?s=20

Today and increasingly, in the digital future, truth will be **decided and enforced** by algorithms. They'll be based on the values of those who write them.

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5/5

https://twitter.com/ideafaktory/status/1281248865707057152?s=20

PS: As for Epicurious, there'll be plenty of sites w/beef recipes. You might need new ways to find them. A new search engine? Or newsletter that Gmail buries in a "promotions" folder?

Like alt. social networks (Gab or Parler), they'll only exist at the pleasure of tech titans.

PPS: The young are drawn to social change, making an impact. But they're impressionable & exploitable. Some causes will be noble (civil rights), others terrible (communism). Digital tools make both equally viral & convincing. They'll linger as truths inside every product we use.