The Nintendo Switch has sold in 84.59m units as of March 31, 2021.

Total software sell in for the console has reached 587.12m.

Nintendo sold approximately 28.83m units of hardware and 230.9m units of software in the past fiscal year.
Here is a breakdown of quarterly hardware sell in

The original Nintendo Switch console has sold in 6.89 million units while the Nintendo Switch Lite has sold in 14.7 million units in total

OG Switch continues to be the better seller

Pandemic boost still in effect this quarter
Here is a breakdown of quarterly software sell in.

There were 54.77 million units of software sold in during the quarter ending March 31, 2021, up from 45.58m units in the same period last year.

There has been ~7 games sold for every console sold.
There is a typo in the tweet about hardware sales.

It should say that the original Switch console has sold in 69.89m units and that the Switch Lite has sold in 14.70 million units.

Apologies for the error.

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More from @ZhugeEX

5 May
This isn't too unusual for the console space

The console is sold at a loss initially & usually for some time after

The platform holder recoups the investment in hardware via its own first party game sales + services + the cut it takes from third parties that sell games / DLC
Hardware being unprofitable certainly played a bigger role in the late 90's and early 2000's (oh and PS3 era lol).

Both the PS5 and Series X/S are being sold at a loss right now, but will become profitable down the line most likely.

Nintendo is somewhat of an outlier.
The PS4 was probably the first Sony console to flip the above concept somewhat.

While Sony aggressively cut the price of PS2, for example, down to $99, the PS4 maintained a $299 price point for multiple years and was profitable.

Switch was built to be profitable asap.
Read 8 tweets
4 May
Activision Blizzard ($ATVI) reported total Q1 2021 revenue of $2.28 billion, up 27%.

Net Income was $619m for the quarter, up 23% YoY

The company has 435m MAU's across its brands (150m for Activision, 27m for Blizzard and 258m for King).

investor.activision.com/node/34136/pdf
Highlights for Activision:

Segment revenue up 72% YoY. New MAU record thanks to Warzone and Mobile.

Call of Duty in game bookings on console and PC up 60% YoY.

Call of Duty Mobile launch in China brought millions of new players to the game.
Highlights for Blizzard:

Segment revenue up 7% YoY thanks to Shadowlands expansion.

WoW saw strong engagement in the quarter.

Hearthstone expansion launched, set to deliver better growth than previous one.

Diablo II Resurrected received positive feedback.
Read 4 tweets
12 Feb
I don't normally do threads like this but I did want to provide some deeper thoughts on the below and why having a video game based on a real world war crime from the same people that received CIA funding isn't the best idea.

This will go pretty in depth FYI.
The core reason why I'm doing this thread is because:

1. It's clear the developers are marketing the game a certain way.

2. This is based on something that actually happened, a war crime no less. I don't have issues with shooter games in general ofc.
Firstly, It's important to acknowledge that the Iraq war was an illegal war, based on lies, a desire for regime change and control of resources in the region.

These were lies that people believed and still believe to this day.

independent.co.uk/news/uk/politi…
Read 22 tweets
9 Feb
Ubisoft Conference Call:

- Ubisoft ranked second-leading publisher – with Assassin’s Creed Valhalla, Watch Dogs: Legion, and Immortals Fenyx Rising all in the top 7 best sellers on PS5 and Xbox Series X|S

- Continuing transition to live service operations across all franchises
- Ubisoft is the top third-party publisher in 2020, with Just Dance 2020 the 8th best seller.

- More people playing and spending more post pandemic lockdown. December was biggest month ever for Ubi.

- Company has 40m MAU in the last quarter.
- AC Valhalla biggest AC game launch in history. 2nd best selling game on next gen consoles.

- Daily average users up 2x compared to Odyssey in the same timeframe.

- Valhalla biggest Ubi launch in terms of digital / add on spend.
Read 11 tweets
23 Jan
Ok. Let's talk about why Xbox decided to announce that it would double the price of Xbox Live Gold (12m period) and then reversed that decision less than 24 hours later after strong backlash from fans.

Quick thread on the topic from me below:
If you've followed me in the past you know that I've talked a lot about Xbox is moving beyond the console and has a goal to offer multiple entry points into its ecosystem, with Game Pass being the main entry point into its software and services ecosystem.

This strategy makes a lot of sense on paper, but is proving difficult for Microsoft to execute in the short term.

The aim is to scale Game Pass as a service to reach the entire gaming audience via multiple console offerings, but also beyond console via PC & Mobile (Cloud) etc.
Read 15 tweets
11 Jan
I was quoted in this @SCMPTech article about how Tencent invested in or acquired 31 video game related companies in 2020 and why this is 3x higher than the prior year.

I've put together a thread below with some additional thoughts too.

scmp.com/tech/big-tech/…
Tencent’s approach to M&A can be characterized as somewhat conservative, investing primarily in firms that have a proven hit.

Tencent historically has invested in roughly a dozen companies each year, and obviously there are many more investment opportunities than that.
As Tencent faces increasing competition in the market, primarily from large tech firms such as Bytedance and Alibaba in addition to mid size firms such as Lilith and MiHoYo, the company appears to be taking a less conservative approach to M&A.
Read 6 tweets

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