Ubisoft Conference Call:

- Ubisoft ranked second-leading publisher – with Assassin’s Creed Valhalla, Watch Dogs: Legion, and Immortals Fenyx Rising all in the top 7 best sellers on PS5 and Xbox Series X|S

- Continuing transition to live service operations across all franchises
- Ubisoft is the top third-party publisher in 2020, with Just Dance 2020 the 8th best seller.

- More people playing and spending more post pandemic lockdown. December was biggest month ever for Ubi.

- Company has 40m MAU in the last quarter.
- AC Valhalla biggest AC game launch in history. 2nd best selling game on next gen consoles.

- Daily average users up 2x compared to Odyssey in the same timeframe.

- Valhalla biggest Ubi launch in terms of digital / add on spend.
- WD Legion was the 4th best selling game on next gen consoles.

- Immortals Fenyx Rising has high positive sentiment. 7th best selling game on next gen consoles. Doing well on Switch.

- Just Dance benefits from Switch + TikTok promotions. Best selling JD of past 6 years.
- Rainbow Six Siege has surpassed 70m players, adding 15m over the past 12 months. Now six years old with stable MAU and robust acquisition.

- Negative impact of esports event cancellation, offset by next gen version + battle pass + ongoing updates.
- Ubisoft says that switch to RPG focus on Assassin's Creed led to steep rise in player engagement for Assassin’s Creed Odyssey and Assassin’s Creed Origins. Breaking a record for engagement.

- Far Cry, Anno and The Crew doing well in terms of back catalog. MRKB grew 50% YoY
- Ubisoft says it is ramping up production of F2P games. Will reveal some of those games this year. Aim to reach more players on more platforms across its franchises / new IP.

- Working on a partner mobile title with Tencent.
- Ubisoft says that it will build its new Star Wars game on the Snowdrop Engine.
- Ubisoft says its mobile strategy is to work on high end games based on its brands and franchises.

- Wants to have AAA quality games on mobile to expand its existing franchises.

- Tencent partnership plays into that (Think COD Mobile / PUBG Mobile).
- Big takeaway from this call for me is 3 things.

- Continue shift to live service operations for its AAA titles. High end platforms

- Create new F2P games based on new IP / Existing franchises. Cross platform

- Expand to mobile with AAA versions of its existing franchises
Regarding Ubisoft Massive.

The team will work on new content for The Division in 2021 and 2022.

Their Avatar game will release prior to the new Star Wars game that they are working on.

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More from @ZhugeEX

23 Jan
Ok. Let's talk about why Xbox decided to announce that it would double the price of Xbox Live Gold (12m period) and then reversed that decision less than 24 hours later after strong backlash from fans.

Quick thread on the topic from me below:
If you've followed me in the past you know that I've talked a lot about Xbox is moving beyond the console and has a goal to offer multiple entry points into its ecosystem, with Game Pass being the main entry point into its software and services ecosystem.

This strategy makes a lot of sense on paper, but is proving difficult for Microsoft to execute in the short term.

The aim is to scale Game Pass as a service to reach the entire gaming audience via multiple console offerings, but also beyond console via PC & Mobile (Cloud) etc.
Read 15 tweets
11 Jan
I was quoted in this @SCMPTech article about how Tencent invested in or acquired 31 video game related companies in 2020 and why this is 3x higher than the prior year.

I've put together a thread below with some additional thoughts too.

scmp.com/tech/big-tech/…
Tencent’s approach to M&A can be characterized as somewhat conservative, investing primarily in firms that have a proven hit.

Tencent historically has invested in roughly a dozen companies each year, and obviously there are many more investment opportunities than that.
As Tencent faces increasing competition in the market, primarily from large tech firms such as Bytedance and Alibaba in addition to mid size firms such as Lilith and MiHoYo, the company appears to be taking a less conservative approach to M&A.
Read 6 tweets
5 Jan
Nintendo has acquired Next Level Games. Nintendo is extremely conservative when it comes to M&A with its last major acquisition being Monolith Soft in 2007.

So why did Nintendo acquire Next Level Games (NLG) now and what does it mean for both companies? Quick thread below:
NLG has been a key partner for Nintendo since 2005 when it first worked on Super Mario Strikers.

It has been working exclusively with Nintendo since 2011 and its recent release, Luigi's Mansion 3, has sold over 8m units and is on track to outsell the prior 2 games combined.
NLG has helped increase the value of Nintendo's IP and it's clear the developer can produce multi-million selling hits.

What changed recently is that the owners of NLG were looking to sell their shares in the company and began talking to potential buyers.
Read 8 tweets
4 Jan
Ok. Let's talk about the 996 work schedule in the Chinese games industry.

For those unaware, the 996 work schedule involves working from 9am to 9pm for six days a week, or 72 hours a week put another way.

Here is an article on it + thread below:

theguardian.com/world/2019/apr…
996 work culture is not a new phenomenon in China, neither is it an exact template for every games company, but it is the common phrase given to tech / games companies that demand employees work overtime to complete projects.

It is not too dissimilar to 'crunch' used in the West
The practice has been endorsed by a number of tech CEO's, most famously Alibaba founder Jack Ma

This work culture has become an accepted part of working at a tech / games firm in China (exacerbated by Gaas), even though it is technically illegal according to Chinese labor laws
Read 11 tweets
1 Jan
Genshin Impact was one of the biggest hits of 2020 and is on its way to becoming a billion dollar game.

The title reflects the evolution of Chinese game development and showed that Chinese developed games based on original IP can truly succeed on the global stage.

Quick thread- Image
To aid this thread I will use some slides from a presentation that Liu Wei, one of the co-founders of MiHoYo, gave at the end of last year.

MiHoYo, the developer of Genshin Impact, was founded in Shanghai back in 2011 by 3 college students. The 3 were fans of ACG culture. Image
What's notable about MiHoYo is that they have been independent since 2011, with their only funding being a $150k angel investment during the firms first year

Their slogan 'Tech Otaku's Save the World' is based on them being Otaku's themselves and creating games in the ACG genre
Read 16 tweets
8 Dec 20
Chinese game and tech giant Tencent has invested in more than 20 game developers this year

While the company has mostly focused on mobile games in recent years, some of these new investments show that Tencent is also interested in the PC and Console space.

Let's discuss 1/
2/ Tencent recently invested several hundred million RMB in Wizard Games, a Chinese developer known for Battle Teams, a game with 500m users.

The company is creating Battle Teams 2, a high end competitive shooter for PC that is set to release in 2021.

gamespress.com/Wizard-Games-S…
3/ Tencent also took a 20% stake in Wangyuan Shengtang, a Chinese game company founded in 2009

The team is most well known for the Gujian franchise, with its latest release being Gujian 3 for PC. The RPG based on Chinese fantasy sold over 1.5m.

pcgamer.com/uk/gujian-3-co…
Read 15 tweets

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