We run a $200M Fund, But I have a 100K+ sub newsletter.
Grow your assets -> Growing your audience.
Here's how I got my 1st 10k subs in 30 days... A 🧵
(Next, we'll talk about how to make $ with your newsletter)
Grow your assets -> Growing your audience.
Here's how I got my 1st 10k subs in 30 days... A 🧵
(Next, we'll talk about how to make $ with your newsletter)
FIRST - This sh*t is SIMPLE. But it's not easy.
Framework: I Guarantee you can do this if:
Write well + shameless promoter * 30-90 day commitment
Framework: I Guarantee you can do this if:
Write well + shameless promoter * 30-90 day commitment
Day 1: (No One Cares ‘Cept Me)
@thedispatch launched a paid newsletter & made $1MM. Ears perked
- Spent time thinking, what gets me fired up
- Get amped from my hubs & friend… first 2 subs (takes a bow)
- Come up with name: Contrarian Thinking
- Draft a welcome email
@thedispatch launched a paid newsletter & made $1MM. Ears perked
- Spent time thinking, what gets me fired up
- Get amped from my hubs & friend… first 2 subs (takes a bow)
- Come up with name: Contrarian Thinking
- Draft a welcome email
Day 2: 0 - 102 People Who Care
- A Mailchimp account (cheap)
- Squarespace’s free logo creator for logo. Kinda lame but FREE
- Pull a list of all emails in Gmail, phone & old Mailchimp accounts (1,000+ in total) and send them an opt-in email
- 100 of 1,000 sub
- A Mailchimp account (cheap)
- Squarespace’s free logo creator for logo. Kinda lame but FREE
- Pull a list of all emails in Gmail, phone & old Mailchimp accounts (1,000+ in total) and send them an opt-in email
- 100 of 1,000 sub
Day 3: 0 - 135 People Who Care
- Send a curated email to my buds explaining what the newsletter is and why
- Send it to 50 people I think highly of and ask them to forward it
- Friends respond and get me even more amped up. Email list up to 135 now
- Send a curated email to my buds explaining what the newsletter is and why
- Send it to 50 people I think highly of and ask them to forward it
- Friends respond and get me even more amped up. Email list up to 135 now
Day 4: 0 - 167 People Who Care
- Add a pop using Squarespace templates at codiesanchez.com
- Update signup on my website to link to signup
- Use @unsplash images because I hate stock photos
- Post on LinkedIn & get good engagement -> 5 newbies
- Add a pop using Squarespace templates at codiesanchez.com
- Update signup on my website to link to signup
- Use @unsplash images because I hate stock photos
- Post on LinkedIn & get good engagement -> 5 newbies
- Tried Reddit & failed, got my posts deleted from 3 groups. I know nothing about Reddit and feel like a boomer doing a Tik-Tok video😅
- I post in Facebook groups, Masterminds I’m in w/ people who know me (5 in total,) 27 people join
- I post in Facebook groups, Masterminds I’m in w/ people who know me (5 in total,) 27 people join
Day Five: 0 - 253
- I’m over Mailchimp, too designed, no paid & most importantly no community.
- Sign up for Substack, read how-to for 1st 100, 2,000, and 5,000 subs
- Posts on LinkedIn, Facebook pick up some steam. Pass 250 sign-ups!
- I’m over Mailchimp, too designed, no paid & most importantly no community.
- Sign up for Substack, read how-to for 1st 100, 2,000, and 5,000 subs
- Posts on LinkedIn, Facebook pick up some steam. Pass 250 sign-ups!
Day Six: 0 - 421+
- Content calendar - post every week, Wednesday at 9:15 am (use @buffer)
- Issue goes out - 82% open rate, 46% click rate. (Bc basically only my mom on there and she better f*ing click)
- Content calendar - post every week, Wednesday at 9:15 am (use @buffer)
- Issue goes out - 82% open rate, 46% click rate. (Bc basically only my mom on there and she better f*ing click)
I start hosting a weekly webinar with Arcview Group - grows my LinkedIn by 4,000 so I use that to post more on LinkedIn and get 100+ subscribers
Week 1 Lessons:
- STEAL others' audience (post in big forums, attrition happens)
- DON'T be afraid to share
People share with me that they had sex & made a baby (I mean 89% of humans do it soooo I guess congrats 😂)
- Wtf not share you created sans semen a biz baby??
- STEAL others' audience (post in big forums, attrition happens)
- DON'T be afraid to share
People share with me that they had sex & made a baby (I mean 89% of humans do it soooo I guess congrats 😂)
- Wtf not share you created sans semen a biz baby??
Week 2: 0 - 1790+ (kicking into gear)
Work smarter, not harder by using my relationships with bigger followings
I make a list of friends who have podcasts and I get myself on a couple of them
Generate 100’s of subscribers in the following days/wks (10 podcasts in 2 weeks)
Work smarter, not harder by using my relationships with bigger followings
I make a list of friends who have podcasts and I get myself on a couple of them
Generate 100’s of subscribers in the following days/wks (10 podcasts in 2 weeks)
Include buttons to share in my post those work:
Share A LOT everywhere.
Ask if I can email a few of the businesses I invest in’s lists (15k+ subscribers) with a giveaway and an opportunity to sign up. A few say yes.
Share A LOT everywhere.
Ask if I can email a few of the businesses I invest in’s lists (15k+ subscribers) with a giveaway and an opportunity to sign up. A few say yes.
Week 3: 0 - 3800+ (2x growth of previous week)
Create a list of media to hit w/ ideas or content
Create a lead magnet, post errrywhere
Use @Designrr4 to turn blog posts into ebooks
Tag bigger accounts @Flippa got on their blog & podcast w/ their CEO.
Create a list of media to hit w/ ideas or content
Create a lead magnet, post errrywhere
Use @Designrr4 to turn blog posts into ebooks
Tag bigger accounts @Flippa got on their blog & podcast w/ their CEO.
https://twitter.com/Codie_Sanchez/status/1294273824536526853?
Week 4: 0 - 11,000+ (Nailed it!)
- Add a link and giveaway for podcasts
- Offering a discount code for one of my products at 50% for each podcast
- LinkedIn weekly videos worked well
- Add a link and giveaway for podcasts
- Offering a discount code for one of my products at 50% for each podcast
- LinkedIn weekly videos worked well
Lessons:
It's always simpler and yet more work to grow. But right about 6-12 months in, all the wheels start turning.
Go create. It's always been worth it :)
It's always simpler and yet more work to grow. But right about 6-12 months in, all the wheels start turning.
Go create. It's always been worth it :)
TL;DR
- Start now
- Make it easy to start ie @substack
- Email everyone you've ever met
- Promote shamelessly
- Leverage other peoples platforms
- Double down on what works
- Podcasts work, optimize for big ones
- Start now
- Make it easy to start ie @substack
- Email everyone you've ever met
- Promote shamelessly
- Leverage other peoples platforms
- Double down on what works
- Podcasts work, optimize for big ones
P.S. Want to learn about:
Cash flowing business ideas
Unconventional business strategies
My random controversial thoughts
Make sure you're following along (@Codie_Sanchez) and sub up to my Contrarian Thinking newsletter
Dropping a thread every day for 30 days, don't miss out 🙃
Cash flowing business ideas
Unconventional business strategies
My random controversial thoughts
Make sure you're following along (@Codie_Sanchez) and sub up to my Contrarian Thinking newsletter
Dropping a thread every day for 30 days, don't miss out 🙃
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