Teaching moment:

Here is why some people who can absolutely afford it; ask people to do free work to test for opportunities for them, and why it’s a good thing:

When you pay for work and can afford whoever you want, you don’t experiment, you are biased.

(THREAD)
Which means up and comers will never be on your list if you’re paying to work with a stranger.

You will put your money towards certainty and a lack of frustration.

You will pick a veteran and not even think of taking a chance on a rookie. It’s about risk.
People get mad about whenever a person who can obviously afford to pay, ask for free work.

The problem is that if you’re being generous with someone you else’s money and access… you’re an asshole. Yes I said it.

Let’s continue:
I’ve watched the doors be closed to new comers because of people being outraged on their behalf.

The only way to cut in front of the established players is to be a top talent or have an in with someone.

If you’re a rookie, that’s impossible. You have no shot.
Being able to work for FREE means there is no risk to the person hiring and at the same time the bar is a bit lower in terms of expectations.

This lets new blood have a fighting chance to get in and get momentum in their career.

Yeah, not everyone can afford to work for FREE.
But my making the fact everyone can’t afford to work for FREE you’re making that the problem of someone who could just PAY for an ESTABLISHED person.

And if you come at them, that’s what will happen.

You denied ppl the chance that was ok the table.
Not everyone is at rock bottom, and if you are, working for someone who might be very demanding and very particular, even if you’re desperate for money is probably not good for you;

But it might be fine for plenty of other people who would love the opportunity.
Not every single opportunity is supposed to be available to everyone, because not everyone is suited to every opportunity.

Doing thing that you’re not suited to makes ppl miserable and wrecks their mental health and self esteem.
Then there is the argument of “being paid in exposure”.

Over the last few years I paid an artist maybe $2000 and referred them to 10 people,

Because I only saw them because of the FREE exposure they got doing FREE work for someone admire.
If you don’t believe exposure is compensation I would remind you that Google and Facebook built their entire business selling “exposure “ called advertising, for the purpose of putting people in front of someone who will pay for a product or service…
Working for FREE might be the only way to get somewhere that your talent or current level of connections can’t get you.

That is why people do it.
People who willingly do it are not being exploited.

People are happy to pay, then be selective and they have a right to be picky.
So to give more people opportunity, FREE work and SPEC work exist.

Outrage culture won’t get people on the bottom more opportunities.

It will close doors and people will double down on who they already know it who is already established.

And we’ve seen it happen in 4K.
Just remember that people who aren’t absolutely at the bottom exist. There is plenty of people in the middle, in fact the majority of people probably are in the middle.

It’s not appropriate to frame everything as a tug of war between people with excess and people with nothing.
You can further understand the point of my thread by imaging if someone who didn’t have my background, my story and lived experience, saying these exact same things.

How would that go over for them?
Here is the lesson:

Beyond just live and let live, if you think things should be different, YOU DO IT.

And then talk about why YOU DO IT, without insisting anyone else do it the same way.

SHOW then why it’s better instead of telling them do it or they are “evil”.
I could have just tweeted:

BE THE CHANGE YOU WANT TO SEE IN THE WORLD…

But added:

Without insisting other people be the change you want to see in the world… because you can’t get your ish together. /s

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More from @robertoblake

8 May
The first 3-5 years of being a Youtuber most either don’t make the monetization requirements, and if they do let me tell you the economics.

Most channels have a $2-5 CPM.
My channel has a $10RPM/$20CPM

1 view on my channel = $.01
1 view on most channels =$.001
To become monetized you need 1000 subscribers and 4000 hours of watch time.

This usually means getting about 100,000 views within 12 months to achieve it.

This typically takes most creators 50-150 uploads to achieve.

Each upload is often 3-10 hours minimum to produce.
The first 50-1500 hours of a YouTubers career will start at a deficit.

Assuming a $15/hr wage scale $650-$22,500 in sunk labor cost for the opportunity to earn $.001 per every view. Requiring 100,000 more views to meet the $100 min payout threshold.

It’s not all bad news.
Read 9 tweets
6 May
It’s going to become increasingly difficult to get opportunities w/o either being a standout talent or well connected if you want to work in the influencer industry…

Make sure that the ppl working for you are aligned with the mission and fit the culture you’re building.
Things will start feeling more elitist and more exclusive and it’s going to be hard to get in because Influencers are not going to want to work with strangers or ppl not referred in their network due to ppl not being trustworthy or honoring NDAs.
We also have a culture that is growing to resent working for other people and not being treated as equals.

If you work for someone, it’s not your company, and the culture doesn’t exist for you, or exist for your employer and their vision.

Your welcome to build your own.
Read 8 tweets
1 May
While I'm not a millionaire, I am someone who went from $6/hr to 6 figures a year as an earner.

If I were to impart any advice to ppl who have a toxic relationship w/ money and work it would be the following:

(THREAD)
Frugality doesn't have to be a life sentence, and minimalism can make you miserable.

Have a very clear understanding of what makes you happy and optimize your life around that. It may not take as much money as you imagine it would.

But let's talk earning/saving/investing.
How much you earn comes down to SPECIALIZATION, not how HARD you work, but how HARD you work is.

The level of DIFFICULTY means there are fewer ppl to compete w/ you or replace you and it means those who pay you are paying bc they lack the skill or time or desire to do the work.
Read 27 tweets
30 Apr
Here is how peer pressure works:

People will try to use collectivism and that power of public group shaming to tear you down and make you comply with them against your will.

They will strip you of your agency by getting together to harass and tease you until you give in.
Would you say that is an accurate definition of peer pressure and bullying?
If a group of people get together and were to attack you and shame you and use their belief system as a justification to pressure you against your will, to say or do things you don’t believe in so they will accept you, that’s bullying right?
Read 7 tweets
30 Apr
Diversity of thought is more important than people realize.

The reason we see it in short supply is people build echo chambers out of insecurity, pain and desire to be validated.

So much of the current culture is based entirely on insecurity and not operating from CLARITY.
Good faith arguments are necessary. But have become impossible due to 2 things:

Lack of the ability to be thoughtful in criticism vs malicious.

Lack of the ability to give benefit of the doubt or generous interpretations of any given situation.
In other words people are bad at their delivery, and often just using criticism as a veil for bullying...

And on the other hand, ppl can also take anything as a reason to be offended and decide they’ve been attacked, even by something trivial or obviously non-malicious.
Read 5 tweets
19 Apr
Unpopular Opinion: YouTube shouldn’t use demonetization as a “punishment” as that becomes less than gray on “editorial control” which means they can be accused of being a PUBLISHER instead of a PLATFORM.

For those unaware that would be the end of FAIR USE and Commentary...
Section 230 gives social media platforms the protections of FAIR USE and SAFE HARBOR so long as they operate as editorially neutral platforms.

When they use demonetization as a punishment it can be said they are asserting themselves as a PUBLISHER.
The government is keen on regulating social media.

You saw family Vloggers DESTROYED by their ruling on COPPA.

If you care about this industry and freedom of expression , I recommend reconsidering how much intervention you call on from these platforms and the government.
Read 5 tweets

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