1/ The single most important messenger is someone’s primary care provider.
People want to know if the vaccines will be safe and effective FOR THEM.
Your personal healthcare provider is best positioned to address this.
debeaumont.org/wp-content/upl…
People want to know if the vaccines will be safe and effective FOR THEM.
Your personal healthcare provider is best positioned to address this.
debeaumont.org/wp-content/upl…
https://twitter.com/BrianCCastrucci/status/1390642590215774209
2a/ What can healthcare workers do to encourage others to get vaccinated?
- Lead by example: get vaccinated and share your experience with others.
- Be prepared with the facts to answer questions about COVID vaccines.
justhumanproductions.org/resources
- Lead by example: get vaccinated and share your experience with others.
- Be prepared with the facts to answer questions about COVID vaccines.
justhumanproductions.org/resources
2b/
- Share educational materials widely: on your website & on social media.
- Ask every patient if they’ve been vaccinated.
- Send a letter or email to all your patients.
- Share educational materials widely: on your website & on social media.
- Ask every patient if they’ve been vaccinated.
- Send a letter or email to all your patients.
2c/
- Work with community members (e.g. faith leaders, local employers) to share information.
justhumanproductions.org/podcasts/s1e69…
justhumanproductions.org/podcasts/s1e70…
justhumanproductions.org/podcasts/s1e73…
- Work with community members (e.g. faith leaders, local employers) to share information.
justhumanproductions.org/podcasts/s1e69…
justhumanproductions.org/podcasts/s1e70…
justhumanproductions.org/podcasts/s1e73…
3a/ What messages work?
- The vaccines are highly effective in preventing illness --even more effective than the annual flu vaccine.
- The COVID vaccine will help protect you from getting sick.
- The quickest way for life to return to normal is for most people to get vaccinated.
- The vaccines are highly effective in preventing illness --even more effective than the annual flu vaccine.
- The COVID vaccine will help protect you from getting sick.
- The quickest way for life to return to normal is for most people to get vaccinated.
3b/
- Nearly all doctors who have been offered the vaccine have taken it.
- Over a BILLION doses of COVID vaccines have already been administered to people around the world, and HUNDREDS OF MILLIONS of doses here in the U.S.
- Nearly all doctors who have been offered the vaccine have taken it.
- Over a BILLION doses of COVID vaccines have already been administered to people around the world, and HUNDREDS OF MILLIONS of doses here in the U.S.
3c/
- Tens of thousands of people participated in the phase 3 trials for the three authorized vaccines (Pfizer, Moderna, J&J). After being fully vaccinated, no trial participants were hospitalized or died from COVID.
- Tens of thousands of people participated in the phase 3 trials for the three authorized vaccines (Pfizer, Moderna, J&J). After being fully vaccinated, no trial participants were hospitalized or died from COVID.
4a/ What about side-effects?
- Severe side effects are exceedingly rare and treatable.
- Minor side-effects usually go away within a few days.
- Severe side effects are exceedingly rare and treatable.
- Minor side-effects usually go away within a few days.
4b/
- No one can say for sure if there will be any long-term effects will be, but there is no reason to think there will be.
- but side-effects with other vaccines appear within 2 months.
- No one can say for sure if there will be any long-term effects will be, but there is no reason to think there will be.
- but side-effects with other vaccines appear within 2 months.
4c/
- The FDA & CDC will continue to monitor the vaccines for safety to make sure that even very rare side effects are identified, AS THEY DO FOR OTHER drugs/vaccines.
- The FDA & CDC will continue to monitor the vaccines for safety to make sure that even very rare side effects are identified, AS THEY DO FOR OTHER drugs/vaccines.
5a/ How were COVID vaccines developed so quickly?
- The COVID vaccines have been held to the same rigorous standards as other vaccines.
- The government didn’t cut corners. The government cut red tape to expedite the approval process.
- The COVID vaccines have been held to the same rigorous standards as other vaccines.
- The government didn’t cut corners. The government cut red tape to expedite the approval process.
5b/
- While the vaccines were developed quickly, they weren’t created from scratch.
- Researchers have been studying and working with mRNA vaccines (Pfizer and Moderna) for decades, and scientists began creating viral vectors (Johnson & Johnson) in the 1970s.
- While the vaccines were developed quickly, they weren’t created from scratch.
- Researchers have been studying and working with mRNA vaccines (Pfizer and Moderna) for decades, and scientists began creating viral vectors (Johnson & Johnson) in the 1970s.
5c/
- mRNA vaccines have been studied for the flu, Zika, rabies, and other diseases.
- Viral vector vaccines have been used successfully to treat cancer and prevent diseases like Ebola, the flu, Zika, and HIV.
- mRNA vaccines have been studied for the flu, Zika, rabies, and other diseases.
- Viral vector vaccines have been used successfully to treat cancer and prevent diseases like Ebola, the flu, Zika, and HIV.
5d/
- We were lucky to have a head start on vaccine R&D before COVID hit.
- We used existing research infrastructure.
- We conducted Phase I, II, III, IV trials in parallel instead o sequentially.
- We were lucky to have a head start on vaccine R&D before COVID hit.
- We used existing research infrastructure.
- We conducted Phase I, II, III, IV trials in parallel instead o sequentially.
5e/
- And pharma took a risk and started manufacturing COVID vaccines in large volume before they knew if the vaccines would be approved.
- And pharma took a risk and started manufacturing COVID vaccines in large volume before they knew if the vaccines would be approved.
6/
There’s a lot of misinformation about the COVID vaccines:
- The vaccines cannot give you COVID.
- The vaccines don’t affect or interact with your DNA in any way.
- The vaccine does not stay in your body.
justhumanproductions.org/podcasts/epide…
justhumanproductions.org/podcasts/s1e72…
There’s a lot of misinformation about the COVID vaccines:
- The vaccines cannot give you COVID.
- The vaccines don’t affect or interact with your DNA in any way.
- The vaccine does not stay in your body.
justhumanproductions.org/podcasts/epide…
justhumanproductions.org/podcasts/s1e72…
7a/ How to talk to patients:
- Start from a place of empathy & understanding.
- Ask them about the past year and how COVID has affected them, their family, and their friends.
- Acknowledge that the decision to get vaccinated is a personal decision (albeit with societal impacts).
- Start from a place of empathy & understanding.
- Ask them about the past year and how COVID has affected them, their family, and their friends.
- Acknowledge that the decision to get vaccinated is a personal decision (albeit with societal impacts).
7b/
- Encourage them to ask Qs. There are no stupid Qs.
- Explain the benefits of getting vaccinated.
- Be clear about what we know (e.g. the risks of long COVID).
- Tailor your explanation of risk and benefit to your patient.
- Encourage them to ask Qs. There are no stupid Qs.
- Explain the benefits of getting vaccinated.
- Be clear about what we know (e.g. the risks of long COVID).
- Tailor your explanation of risk and benefit to your patient.
7c/
- Make it personal.
- Acknowledge we don’t know everything.
- Be direct in recommending vaccination, but don’t expect to change someone’s mind right away. Leave the door open for more questions.
justhumanproductions.org/podcasts/s1e65…
- Make it personal.
- Acknowledge we don’t know everything.
- Be direct in recommending vaccination, but don’t expect to change someone’s mind right away. Leave the door open for more questions.
justhumanproductions.org/podcasts/s1e65…
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