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Jason Kint Profile picture
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8 May, 4 tweets, 4 min read
Finally. This @arstechnica report covers most of what Facebook press is missing and I still believe is one too many FB fails to properly disclose risk. It’s also a PR disaster for them as the poster child of surveillance. Read the comments section. Brutal. arstechnica.com/gadgets/2021/0… ImageImageImageImage
It comes on the same week as this brutally candid and accurate takedown by @Trevornoah. You ok, @andymstone? This is what happens when you mislead consumers, advertisers and investors.
Here is some of the early data referenced by @samuelaxon. As he notes, we don’t know if Facebook is a bit better or worse than average. They’re misleading users claiming they may not be able to stay free so that could give them a point or two although no one prob believes them.
wow, and here is a really strong write-up from @jbenton @NiemanLab on Apple's #KneecapFacebook. He gets it - appreciate the reference to DCN's survey on consumer expectations. ABSOLUTELY crazy only data we have on revenue impact is from quasi-analyst.

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More from @jason_kint

Jason Kint Profile picture
9 May
I moved on to larger matters even before wed advice about a certain Facebook account but having listened to Swisher interview of Alan Rusbridger, just want to highlight two important points we can’t overlook.
1) @karaswisher redirects towards how platform is different than historical media due to its microtargeting (thereby suppression of counter-speech) and how it provides accelerating velocity and reach to harm. When people compare simply based on # of followers, it misses this.
2) lack of use of newsworthy exemption means Facebook was bending rules for head of state due to their power. This is entirely a conflict of interest and a loophole considering their power was a result of their abuse of the platform. It’s similar to not indicting for obstruction.
Read 4 tweets
Jason Kint Profile picture
7 May
good report. My only strong caution is paying too much attention to average CPMs as they won't capture how welfare shifts nor indicative long-term as $ will flow away from tracked-out users before boomeranging back once 90%+ can only be reached this way.
Although I would like see where Facebook claimed this "could even be a tailwind" for its business having up to 95% of users opt-out of its surveillance economics. The only time I recall a hint of that word "tailwind" was from an analyst at earnings.
I ask b/c I still strongly believe this is a major risk to Facebook's biz. At the same time, if the market, regulators and public understand this as fact it will boost the German Federal Cartel Office, FTC, state AGs and every regulator globally creating much more risk.
Read 4 tweets
Jason Kint Profile picture
7 May
If I turn on Twitter's new tip jar feature, will you give me one dolla 😉?
I would have said one penny but apparently my email address is also exposed (presumably this is a bug). by the way, I wonder what the minimum tip amount is?
Now I'm actually fascinated by this. When we used to run subscription/payment services online, we would normally do the 100/10/1 rule where 10% of your viewers would engage and 10% of the engaged would pay $. This seems to be running at that same rate.
Read 4 tweets
Jason Kint Profile picture
5 May
Big day. Let’s play “it’s not a…” ahead of everyone botching the details as Facebook PR goes into overdrive.

It’s not a…
It’s not an independent oversight board, they’re paid and hired by Facebook without any actual authority.

It’s not a…
It’s not a solution, it’s a PR stunt and distraction from accountability.

It’s not a…
Read 12 tweets
Jason Kint Profile picture
4 May
💯 As I’ve been saying since Zuckerberg’s 2019 free expression speech, all the focus on binary takedown/leave up decisions for accounts is their preferred battle rather than the microtargeted velocity and reach algorithmic decisions which drive their profits. Put in English: 1/4
I actually expressed some discomfort Facebook can flip a switch and remove an account. The better question is if Trump is reinstated, what will Facebook do to make sure his posts only get seen by those explicitly following him? 2/4
Clearly Trump has become significantly muted having to put out press releases each day which require more traditional means to spread really only to people who seek them out. If he’s back on Facebook, he should have this same friction. 3/4
Read 4 tweets
Jason Kint Profile picture
30 Apr
Wow 4% - nailed it.

2 things:
(1) user surveys aren’t often accurate but there are no legit incentives to say “yes” & this ⬇️ had 8,500 votes
(2) this kneecaps Facebook who has history of intentionally withholding info from investors.

I still say public is missing this.
Here is a great report by @larakiara, this is the kind of technical detail a topic like this needs. I still say press and public is missing the real story and the greatest single privacy flex and threat to Facebook’s business in history. A good thing.
businessinsider.com/why-you-are-no…
More info in this thread. And to be clear, press overall did an outstanding job describing the rollout and avoiding Facebook’s narrative. I just think the market analysis, analysts and last few days are drunk on earnings (backward-looking).
Read 4 tweets

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