prob not a secret but my fav topic. It's why we launched DCN and all its principles around trust in 2014 - brands are proxies for trust. "You know what you're going to get!" NBC's brands ooze trust for news and entertainment with both viewers and advertisers. /1 #WhyTrustMatters
https://twitter.com/readmark/status/1392184953358671872
Trust by definition means a dependable, reliable value exchange built off relationships, experiences together, and even other trusted relationships brought to the table… and yes it does involve transparency when there is a gap. #WhyTrustMatters /2
for consumers, it makes life simpler because they know what they're going to get from that brand whether a consumer product, auto brand, a service or from a news or entertainment company, channel, series, etc. #WhyTrustMatters
for advertisers, same holds true as they make decisions where they're placing their brand as they seek to create demand and desire. It's why I'm bullish to see advertisers spending more time wanting to be certain where their ads and investments are going. #WhyTrustMatters /4
Also, in the time we're living, also important to point out research shows trust is best created in times of vulnerability. eg it's why major news brands to services like Consumer Reports had a strong year in 2020 with their consumers. /5
ok, will stop there but thrilled to see this topic bubble up with industry leaders and hat tip to @lindayacc for inspiring it. here is her important post to get her full thoughts on #WhyTrustMatters /6 together.nbcuni.com/news/why-trust…
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