Tip: High-quality links are gold — they give your page a boost on the SERP and improve your overall domain rating. Get solid links by offering scholarships for your course through universities.
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Colleges and universities tend to have very good domain ratings. And, as it turns out, these institutions often like to promote the free products that their students have access to.
So if you have a course that might be appropriate, consider giving access to schools as a free offering for their students. You might get some solid link juice. Plus, it's free promotion to people who will soon be in your industry.
To find likely institutions, start by Googling the following: site:.edu “scholarships”. Then reach out using the school's directory. If they're game, ask for a link from their site.
Looking for a remote gig to keep the lights on while you build your business?
Here are some of the best places to look.
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Note: Check out the original post if you want more (60+) options, along with tips on how to work from home successfully 💪 indiehackers.com/post/work-from…
🛠 General freelancing marketplaces:
- Upwork: The big dog in the world of freelancing. Their cut: 20% for the first $500, then 10% up to $10K, then 5% above that.
- Hubstaff Talent: This is a free directory of companies looking for remote talent. Their cut: Free
Tip: While it can be benefical at launch, pay-what-you-want pricing often reduces conversions. But with a small tweak, sales can be increased substantially. Consider allowing customers to choose from a pre-determined list of prices.
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While studying pay-what-you-want pricing, researchers found that allowing customers to pick from three or four prices (as opposed to any price) actually boosted sales considerably.
In fact, sales went up so much in the studies that this pricing model was beneficial even when people were paying less for the products.
Tip: If your B2B serves multiple industries, it can be difficult to position yourself effectively. Improve your positioning and boost conversions by creating a landing page for each industry and allowing visitors to browse them on your site.
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By creating multiple industry-specific landing pages, you can focus on the features, benefits, case studies, testimonials, etc. that are most likely to convert each type of lead.
Then, with good SEO, those landing pages can snag some organic traffic from niche keywords (e.g. "[product] for [industry]"). You'll also have a place to send readers from any industry-specific blog posts (or outreach) that you write.
Tip: Whether it's for a podcast, promotional video, webinar, or one-on-one interaction with customers, audio quality is more important than you might think. Increase trust and conversions by improving your audio.
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In one study, people rated a speaker's presentation as being 19.3% better when the audio quality was high. They also liked the speaker more and viewed them as more competent and intelligent.
That impacts trust, and trust impacts sales, so it may be time to ditch your built-in laptop (and headphones) microphone. Check out podcast-quality mics instead. Blut Yeti is good quality while still being affordable, as is the HyperX QuadCast.
Tip: It's possible to demonstrate both your expertise and your product's value while teaching prospective customers how to use your product — and they'll thank you for it. How? Create a niche course and give it away for free.
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As someone who knows a lot about your niche, you have knowledge that others want. So consider putting what you know into a course and giving it away for free.
Ahrefs did this, unlocking a course that they originally sold for $799. The course shows their expertise, and the act of giving it away for free creates goodwill.
How do you prioritize new features in your product?
Good prioritization can lead to a better product — one that meets the goals of your business and your customers.
So if you don’t have a clear answer, check this out.
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TL;DR: There are a ton of prioritization frameworks out there. In the end, it comes down to personal preference, but the DIE framework will be a pretty solid choice for many indie hackers.
1. Value vs Effort Quadrant: Rate a feature's value to the business and the difficulty to implement it. Plot the resulting point on a quadrant chart. The sweet spot is the highest value with the lowest effort. High effort/low value gets the axe.