This is definitely the best way to browse regularly purchased groceries on @FreshDirect, truly an inspired UX decision to eliminate "list view" and "view all" 
Has any website designer in this world ever used a fucking website?
This Twitter is about the Machines
Why would we show you your groceries laid out in some sort of "grocery list," who would want that
One thing a person never ever wants to do when deciding what to cook and eat for the week is to see an item, think "maybe," and then scroll back up and pick it out after seeing what else is or isn't available
Browsing through a lot of different things on your screen? What you need is a feature that automatically expands whatever your cursor is floating over so it covers another item.
Expanding the question of whether @FreshDirect's website redesigners have ever used a website to add the question of whether they have ever shopped for groceries
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