Paid subscriptions are overrated.

As more tools are created to help creators monetize, we’ll find that putting your best content behind a paywall is almost always suboptimal.
To be clear, subscriptions are a great business model.

But, putting your best/most shareable content behind a paywall crushes your top of funnel.

Will some succeed doing this? Yes, 100%. Especially if your content is inflammatory/controversial (check out the 10 on substack)
If you look at things from a purely financial perspective, free top of funnel + any number of other monetization methods will result in more revenue for 99% of people.
Many are conflating this with me being anti user revenue

That could not be further from the truth. I don't think putting your standard content behind a paywall makes sense

The content you create to market yourself is completely different than the content you create to monetize
Content as market = ad supported
Content/service as utility = user revenue

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More from @austin_rief

10 May
1/ Every company should think about hiring globally.

The last year has forced us all into an unanticipated experiment around remote work. I was a huge remote skeptic pre-COVID.

However, it's worked out much better than expected.
2/ Ever since COVID, I have been fascinated by global work forces

Finding talent is hard. Expanding your talent pool to a global one is a huge competitive advantage.

And, your competitors are already doing it

42% of new startups are headquartering their companies in the cloud
3/ However, hiring a global workforce is REALLY hard

Employing abroad can require setting up local subsidiaries, bank accounts, HR, legal, accounting, and payroll in each country

This is expensive. Setting up just one country can take up to 18 months and costs upwards of $100K
Read 6 tweets
9 May
I am speaking to a high school class on the power of investing.

What is one stat or fact I should share?
Current agenda:

1. What is Doge?
2. Who is the Dogefather?
3. Definition of "to the moon"
@BrianFeroldi - feel like this is right up your alley
Read 4 tweets
7 May
Travel is back. Image
And no, I am not making my flight.
Update: did not make my flight.
Read 5 tweets
26 Apr
Sharing these images about The Eileen Youtie BRCA Campaign.

1 in 40 Ashkenazi Jews has the BRCA gene mutation which lead to increased chances of cancer (70% chance of breast cancer for women!)

RT to spread the word and help save lives.
BRCA mutations increase your odds of developing cancer significantly.
Read 5 tweets
24 Apr
Some news: This week we announced that I am becoming the CEO of @MorningBrew.

I am incredibly excited for the opportunity. A few thoughts on what @MorningBrew can become.

[THREAD]
2/ Morning Brew is the go-to read for 3m modern business leaders to get their daily news.

But @MorningBrew is more than just a newsletter.

We have a relationship with our readers that very few other media companies do. Our audience views us as more than just business news.
3/ And for us, that's an incredible opportunity. It gives us the ability to provide our audience with content and products that serves 2 goals:

1. Make our audience better at their jobs
2. Make our audience well-rounded business minds
Read 6 tweets
18 Apr
There's never been a more exciting time to start a business.

I've spoken with many people this weekend who are in the early days of building and the energy is contagious.

Here are 5 threads with my advice on building start-ups:
How we went from "0 to 1" at @MorningBrew.

Takeaway: Do things that don't scale

How we built out our @MorningBrew ambassador program

Takeaway: Experimentation is a requirement

Read 6 tweets

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