Paid subscriptions are overrated.
As more tools are created to help creators monetize, we’ll find that putting your best content behind a paywall is almost always suboptimal.
As more tools are created to help creators monetize, we’ll find that putting your best content behind a paywall is almost always suboptimal.
https://twitter.com/JayCoDon/status/1393958167286095873
To be clear, subscriptions are a great business model.
But, putting your best/most shareable content behind a paywall crushes your top of funnel.
Will some succeed doing this? Yes, 100%. Especially if your content is inflammatory/controversial (check out the 10 on substack)
But, putting your best/most shareable content behind a paywall crushes your top of funnel.
Will some succeed doing this? Yes, 100%. Especially if your content is inflammatory/controversial (check out the 10 on substack)
If you look at things from a purely financial perspective, free top of funnel + any number of other monetization methods will result in more revenue for 99% of people.
Many are conflating this with me being anti user revenue
That could not be further from the truth. I don't think putting your standard content behind a paywall makes sense
The content you create to market yourself is completely different than the content you create to monetize
That could not be further from the truth. I don't think putting your standard content behind a paywall makes sense
The content you create to market yourself is completely different than the content you create to monetize
Content as market = ad supported
Content/service as utility = user revenue
Content/service as utility = user revenue
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