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Austin Rief ☕️ Profile picture
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24 Apr, 6 tweets, 2 min read
Some news: This week we announced that I am becoming the CEO of @MorningBrew.

I am incredibly excited for the opportunity. A few thoughts on what @MorningBrew can become.

[THREAD]
2/ Morning Brew is the go-to read for 3m modern business leaders to get their daily news.

But @MorningBrew is more than just a newsletter.

We have a relationship with our readers that very few other media companies do. Our audience views us as more than just business news.
3/ And for us, that's an incredible opportunity. It gives us the ability to provide our audience with content and products that serves 2 goals:

1. Make our audience better at their jobs
2. Make our audience well-rounded business minds
4/ While we will always create some of the best newsletters in the world, we are excited to expand beyond the inbox.

If the last 5 years were about being the most well-known newsletter publisher, the next 5 will be about becoming one of the largest consumer brands on the web.
5/ As always, I will be sharing what I've learned and what we are up to on Twitter.

Give me and @MorningBrew a follow for more updates on what is to come.
The number of DMs, emails and texts I got over the weekend was overwhelming.

Appreciate all the support. Lots of exciting things to come.

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More from @austin_rief

Austin Rief ☕️ Profile picture
26 Apr
Sharing these images about The Eileen Youtie BRCA Campaign.

1 in 40 Ashkenazi Jews has the BRCA gene mutation which lead to increased chances of cancer (70% chance of breast cancer for women!)

RT to spread the word and help save lives. Image
BRCA mutations increase your odds of developing cancer significantly. Image
Image
Read 5 tweets
Austin Rief ☕️ Profile picture
18 Apr
There's never been a more exciting time to start a business.

I've spoken with many people this weekend who are in the early days of building and the energy is contagious.

Here are 5 threads with my advice on building start-ups:
How we went from "0 to 1" at @MorningBrew.

Takeaway: Do things that don't scale

How we built out our @MorningBrew ambassador program

Takeaway: Experimentation is a requirement

Read 6 tweets
Austin Rief ☕️ Profile picture
12 Apr
Many critics (especially those in media) have been questioning Substack's $65m raise.

"Why raise so much capital??"

I think it's genius. Here is why:

[THREAD]
Substack has done an incredible job at 2 things.

1. Building the easiest way to start a newsletter
2. Building a brand

Substack is the Kleenex of ESPs. Many even use the terms "Substack" and "email newsletter" interchangeably.
However, Substack's product is currently a commodity. This isn't a knock on the product, they are early!

However, they take a % of revenue, whereas many competitors take a flat rate.

For example, Ghost is a much better economic alternative.
Read 18 tweets
Austin Rief ☕️ Profile picture
11 Apr
B2B businesses are at a big advantage if early employees have large Twitter followings

-There's no better place than Twitter to do B2B marketing at scale
-People care about people, not brands (and def not early B2B brands)
"Building in public" on Twitter will get early customers excited about what they're building.

These B2B brands make up their salaries 10x by having them build in public.
This doesn't mean you can't succeed without an audience.

Many can and will continue to do so. But having an audience and free access to decision makers is a huge advantage.
Read 7 tweets
Austin Rief ☕️ Profile picture
9 Apr
1/ This is what so many smart investors got wrong about the newsletter space.

They only focused on CACs. Yes, newsletters acquire some subs via paid marketing.

But the ongoing relationship with your customer makes 10-100xing LTV over time very doable.
2/ At @MorningBrew, we had faith that if we could scale the list and keep our quality, our LTV growth would outpace our CAC growth.

And it did. We've launched:
@Retail_Brew, @etechbrew, @MarketingBrew, @SidekickMB, @bizcasualpod, @FoundersPod, and MANY more products to come.
3/ We will continue to create content that our audience cares about. This will grow LTV even further, which will in turn allow us to acquire more subscribers, even as CACs rise.

3m subs, and we are only getting bigger :)
Read 4 tweets
Austin Rief ☕️ Profile picture
4 Apr
Someone should explain to him how jobs are created.
The zero sum progressive mindset is toxic - and this is coming from a progressive.
We just printed 3 trillion dollars. Don't tell me the only way to pay for things is corporate taxes.
Read 5 tweets

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