A year and a half ago, @SamAugustDean and I talked about whether the origin story of Flamin' Hot Cheetos — invented by a Chicano janitor — might be fake. Today, he came out with a HELL of a story — read, por favor! latimes.com/business/story…
The Flamin' Hot fallacy is a perfect companion to that other urban legend of Mexican ingenuity that spread last year — that a nursing student in Bakersfield invented hand sanitizer. @r_valejandra and I knocked that one down fast latimes.com/california/sto…
And it's the flip side to the original origin story of Doritos — that a Frito-Lay marketing exec named Arch West invented them. Actually, no: it was the Mexican American Morales family of Anaheim, which ran XLNT Tamales and invented Doritos at Disneyland latimes.com/california/sto…
Anyways, you'll hear more about all this on "The Times" podcast, because we'll probably have to scrape the entire week for this important news haha. Follow us NOW to be alerted to when we drop our Flamin' Hot DESMADRE podcasts.apple.com/us/podcast/the…
PS, All these people all of a sudden saying they knew the Flamin’ Hot origin story was bullshit — GTFO. Didn’t see you doing the hard work like my colleague @SamAugustDean did, so show #respect to the reporter who broke this! As @IronMang2000 would do:
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