2. Know that all content creation is self-promotion.
Every time you post, you are hoping for engagement and traction. All posts are promotions. Make it worthwhile for your community by giving out good info.
No one wants to click on ads or links. They will click on something that benefits a person they like. Become that person by having great chats with your audience.
Not everyone has time to read that book, watch that clip, or listen to that Clubhouse room. Make a product that distills the info and share it. They'll come back for more.
∙ It encourages conversation
∙ It answers a specific question
∙ The idea comes with a clear format
∙ Your audience wants to know the answer
∙ It does deep in one topic, not shallow in 7
Explanation:
Your H1 is the first (and most prominent) element we see right away. That first line of text is the difference between hooking them and losing them.