No one likes a narcissist.
So how do you share your progress without being braggy?
Here are 20 ways to promote yourself online (+3 bonus tips):
So how do you share your progress without being braggy?
Here are 20 ways to promote yourself online (+3 bonus tips):
1. Steer the conversation back to the audience.
If you make the announcement about THEM, they'll enjoy the promotion a lot more. Talk about the benefits to the audience.
Example:
If you make the announcement about THEM, they'll enjoy the promotion a lot more. Talk about the benefits to the audience.
Example:
https://twitter.com/dr/status/1392552202288259078?s=20
2. Know that all content creation is self-promotion.
Every time you post, you are hoping for engagement and traction. All posts are promotions. Make it worthwhile for your community by giving out good info.
Example:
Every time you post, you are hoping for engagement and traction. All posts are promotions. Make it worthwhile for your community by giving out good info.
Example:
https://twitter.com/heyblake/status/1392508615861354497?s=20
3. Share the good, the bad, and the neutral.
If you're willing to not just share wins, but failures and stalemates...you will win over a lot of folks.
Example:
If you're willing to not just share wins, but failures and stalemates...you will win over a lot of folks.
Example:
https://twitter.com/heyblake/status/1377090895703502851?s=20
4. Use video to create a personal connection with the promotion.
Video is magic because it feels so personal. Look into the eyes of your community and explain what you've built.
Example:
Video is magic because it feels so personal. Look into the eyes of your community and explain what you've built.
Example:
https://twitter.com/khemaridh/status/1390417195969044480?s=20
5. Don't push links. Push conversations.
No one wants to click on ads or links. They will click on something that benefits a person they like. Become that person by having great chats with your audience.
Example:
No one wants to click on ads or links. They will click on something that benefits a person they like. Become that person by having great chats with your audience.
Example:
https://twitter.com/heyblake/status/1385679229690421250?s=20
6. Share context behind the promotion.
Give a backstory. Show why this promotion or announcement is personally important to you. Invite others into your story.
Example:
Give a backstory. Show why this promotion or announcement is personally important to you. Invite others into your story.
Example:
https://twitter.com/5harath/status/1386782998348148740?s=20
7. Be openly proud of your work.
Everyone is just trying to make a happy living. You deserve that, too. Don't be guilty or ashamed of sharing what you've built. You earned this.
Example:
Everyone is just trying to make a happy living. You deserve that, too. Don't be guilty or ashamed of sharing what you've built. You earned this.
Example:
https://twitter.com/dvassallo/status/1265493067215273984?s=20
8. Respond to every comment.
Make connections in the replies. This is how true communities that care about your announcements are built.
Example: @mkhundmiri
Make connections in the replies. This is how true communities that care about your announcements are built.
Example: @mkhundmiri
9. Distill information you learn.
Not everyone has time to read that book, watch that clip, or listen to that Clubhouse room. Make a product that distills the info and share it. They'll come back for more.
Example:
Not everyone has time to read that book, watch that clip, or listen to that Clubhouse room. Make a product that distills the info and share it. They'll come back for more.
Example:
https://twitter.com/GraemeCrawley_/status/1388054297305354240?s=20
10. Empower the community.
Turn the comments over to your community. Let them be the heroes of the story. Make the promotion a chance for them to promote themselves.
Example:
Turn the comments over to your community. Let them be the heroes of the story. Make the promotion a chance for them to promote themselves.
Example:
https://twitter.com/AmandaMGoetz/status/1333763286622478338?s=20
11. Be helpful.
Spend time generously and others will spend time and money generously. Be there for them as a person, and they'll be there as a customer later on.
Example:
Spend time generously and others will spend time and money generously. Be there for them as a person, and they'll be there as a customer later on.
Example:
https://twitter.com/jackbutcher/status/1360974168414703618?s=20
12. Share personal stories and events in Fleets.
This will help your audience connect with you on a deeper level as a person, so when promotion time comes around they are happier to see it.
Example: @annamelissa
This will help your audience connect with you on a deeper level as a person, so when promotion time comes around they are happier to see it.
Example: @annamelissa
13. Post milestones with humility.
It's not all about the numbers. But sometimes you just have to say "thanks" to the people making your growth possible.
Example:
It's not all about the numbers. But sometimes you just have to say "thanks" to the people making your growth possible.
Example:
https://twitter.com/SahilBloom/status/1393957747826184192?s=20
14. Talk about your project from the start.
Show the early progress from 0. Everyone loves an underdog.
Example:
Show the early progress from 0. Everyone loves an underdog.
Example:
https://twitter.com/damengchen/status/1341247572212469761?s=20
15. Share your new products without qualifiers.
No need to add caveats and precursors. Be bold and show the world the awesome thing you've built.
Example:
No need to add caveats and precursors. Be bold and show the world the awesome thing you've built.
Example:
https://twitter.com/craigburgess/status/1388828206728364032?s=20
16. Give context about what it took to make something.
Frame the story of what you're promoting to show the journey from beginning to end. Show that this was a hard fought battle.
Example:
Frame the story of what you're promoting to show the journey from beginning to end. Show that this was a hard fought battle.
Example:
https://twitter.com/arvidkahl/status/1277573850297966592?s=20
17. Give, give, give, give, give, give. Ask, Give, give, give, give, give.
Do this by giving away free valuable knowledge every day. Don't expect anything in return. When you create something meaningful, then promote it.
Example:
No example. Give info away. Trust me.
Do this by giving away free valuable knowledge every day. Don't expect anything in return. When you create something meaningful, then promote it.
Example:
No example. Give info away. Trust me.
18. Use beautiful imagery to bridge the gap.
Show something that people may want. This will do the talking for you and save you from having to promote as much.
Example:
Show something that people may want. This will do the talking for you and save you from having to promote as much.
Example:
https://twitter.com/traf/status/1307707156788060160?s=20
19. Use pop culture to your advantage.
People know the Rock. They like the Rock. If the Rock likes your newsletter, tell the world.
Example:
People know the Rock. They like the Rock. If the Rock likes your newsletter, tell the world.
Example:
https://twitter.com/polina_marinova/status/1350095568492748801?s=20
20. Respond when others give you the chance.
Look for opportunities when accounts explicitly ask you to promote your work.
Example:
Look for opportunities when accounts explicitly ask you to promote your work.
Example:
https://twitter.com/david_perell/status/1265500827671826432?s=20
3 Bonus Tips.
BONUS: Post daily or weekly updates about what you're learning.
BONUS: Record a daily YouTube video about what you're currently learning.
BONUS: Record a daily audio journal about your ups, downs, learnings, successes, and failures.
BONUS: Post daily or weekly updates about what you're learning.
BONUS: Record a daily YouTube video about what you're currently learning.
BONUS: Record a daily audio journal about your ups, downs, learnings, successes, and failures.
That’s all folks!
Did you like this thread?
1. Retweet the first tweet above.
2. Follow me @heyblake for more!
P.S. I’m giving away 1 free year of copy.ai to a random person who retweets the first tweet.
Did you like this thread?
1. Retweet the first tweet above.
2. Follow me @heyblake for more!
P.S. I’m giving away 1 free year of copy.ai to a random person who retweets the first tweet.
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