Steps:
∙ Tweet about a lead magnet
∙ Ask them to comment on the post to get it
∙ You will DM it to any commenters
∙ DM the lead magnet to them
Why it Works:
∙ Creates intrigue
∙ Makes the asset seem valuable
∙ Improves traction
Tactic:
∙ Message 1 non-follower per day
Steps:
∙ Pick an account you admire
∙ Send them a personalized message
∙ Don't ask for anything
∙ Just start a convo
Why it Works:
∙ Builds more relationships
∙ People love talking about themselves
∙ Over time they may follow you
Tactic:
∙ DM 5 current followers per day
Steps:
∙ Set up an Airtable automation to drop all new followers into a sheet
∙ Randomly select 5 new people per day
∙ DM to show appreciation
∙ Ask them what content you can create for them
Why it Works:
∙ Grows the relationship
Tactic:
∙ Share thoughts on a person's latest tweet
Steps:
∙ Grab the link of a tweet you like
∙ DM the person and paste the link in the chat
∙ Tell them why the tweet was great
Why it Works:
∙ People love hearing that they're awesome
Tactic:
∙ Do a daily joke of the day
Steps:
∙ Pick a random follower every day to send a joke to
∙ Nothing else, no strings attached
Why it Works:
∙ Show that you're fun
∙ Show that you're human
∙ Show that you aren't always asking for things
Tactic:
∙ Share updates about your projects
Steps:
∙ Keep lists of people interested in your projects
∙ Send them exclusive updates on progress
∙ Give them early access to your work
Why it Works:
∙ People want to be in the loop
∙ People want to be first in line
Tactic:
∙ Start collaborations with other creators
Steps:
∙ Keep a list of related accounts
∙ Reach out with opportunities to do content collaborations or product giveaways
∙ Make the benefits to them very clear
Why it Works:
∙ Other people want to grow, too
Tactic:
∙ Find a co-founder or podcast host
Steps:
∙ Pick a person that would be a great partner for a product or content
∙ DM them with a benefit-driven proposal
Why it Works:
∙ You never know when other people's goals align with yours
Tactic:
∙ Comment on people's Fleets to start a conversation
Steps:
∙ Sift through everyone's Fleets daily
∙ Respond to any that catch your eye
∙ Add your two cents or just have a laugh
Why it Works:
∙ Very few people doing this still
∙ The notifications stand out
Tactic:
∙ Speak with talented potential hires
Steps:
∙ Use keyword searches and your knowledge of people on Twitter to source talent
∙ Embed tweets that will make them excited about prospects at your company
Why it Works:
∙ Twitter DMs aren't as crowded as email + LinkedIn
Tactic:
∙ Send personalized Loom videos in the DMs
Steps:
∙ Identify the person you want to build a relationship with
∙ Send a personal Loom video
∙ Use their name
∙ Screenshare something of theirs you love
Why it Works:
∙ People love a personal touch
Tactic:
∙ Give out secret coupons or deals
Steps:
∙ Create a deal or coupon for your product
∙ Tweet that you have 100 spots open for this coupon
∙ To qualify, people need to comment COUPON
∙ DM coupon to first 100 people
Why it Works:
∙ People like good deals
Tactic:
∙ Set up group chats to coordinate events
Steps:
∙ Add multiple people to a DM
∙ Set up a meeting in real time with all parties
Why it Works:
∙ Just quicker than email tbh
Tactic:
∙ Use DMs for product customer service
Steps:
∙ Make it known that your brand Twitter tackles questions and customer service
∙ Respond quickly
∙ Serve the customer well
Why it Works:
∙ Quicker than email or chatbot
∙ Your DM may get tweeted out as good press
Tactic:
∙ Share a tweet with a close friend to consider retweeting
Steps:
∙ Pick a small group of close Twitter friends
∙ When you make a relevant tweet to them, DM and ask if they'd retweet
∙ Don't scale this
Why it Works:
∙ Supportive friends will help you out
Tactic:
∙ Congratulate people privately
Steps:
∙ Look out for people's accomplishments in public
∙ DM them to say congrats
∙ Encourage them to keep doing more
Why it Works:
∙ People need support systems
Tactic:
∙ Conduct surveys
Steps:
∙ Build a survey in G Forms or Airtable
∙ Tweet the survey and ask for volunteers
∙ DM all commenters
Why it Works:
∙ People love to be helpful
BONUS:
How NOT to Use Twitter DMs.
- Being creepy or inappropriate
- Asking for things right away
- Harassing or trolling people
- Automating messages
- Leaving out context
- Expecting responses
- Just saying "Hey"
- Using pods
That's all folks!
If you enjoyed this, please:
1. Retweet the first tweet 2. Follow me @heyblake for more
P.S. I'm giving away 1 free year of copy.ai to a random person that retweets this!
• • •
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Explanation:
Your H1 is the first (and most prominent) element we see right away. That first line of text is the difference between hooking them and losing them.
Design a quick asset in Figma or Canva that you would find helpful for yourself.
Make sure there is overlap with your target audience.
This piece of content is going to be your lead magnet.
Examples:
- An interactive calculator
- Your full content strategy
- A short, free online course
- You fully organized tech stack
- An ebook on how to design graphics
- A checklist for a complicated process
- A sheet of the most popular tweets ever