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Matthew Gertz

17 May, 6 tweets, 2 min read

Ron DeSantis' Fox-focused political strategy that has fueled his rise from backbench member of the House Republican caucus to Florida governor to would-be presidential contender. mediamatters.org/fox-news/ron-d…

DeSantis has appeared on Fox’s weekday programming at least 173 times since August 2017. His last appearances on CNN or MSNBC came in 2017.

DeSantis' campaign team put him on Fox as often as possible during the 2018 gubernatorial primary. Kept him in front of GOP voters, caught Trump's attention (cinching endorsement), won him the support of Fox stars like Hannity and Levin.

Since November 2020, as Trump stumbled to a reelection defeat, DeSantis has once again become a Fox fixture. He has totaled 29 weekday appearances over the last six and a half months.

Fox hosts use him appearances on the network to lavish him with praise.

DeSantis appears to be testing the waters to run for president -- and doing so using the same Fox strategy that got him this far. For a primary that promises to be fought on the network, he’s in a strong position. mediamatters.org/fox-news/ron-d…

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