Tip: It's no surprise that showing potential customers how much you can save them will likely increase conversions. Consider listing the cost of not using your product as one of your pricing tiers.
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Price anchoring refers to establishing a price that prospective customers can use as a reference point. Teamflow does this in an interesting way.
They show the average cost of renting an office ($799/mo) as a pricing option right next to the price of using their virtual office software ($0-25/mo). When a potential customer compares the two and sees the potential savings, the software seems even more desirable.
To test it out for yourself, add a new "tier" to your pricing page, showing the estimated "price" of not using your product. Add a few bullets listing other disadvantages of not using your product. Place it to the left of your other tiers.
And to avoid confusion, grey it out so that it's clear that it can't be selected.
Tip: Your social media followings are a huge asset, but they aren't always the easiest to build. Offer chat support via Instagram to grow your following.
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@DASirur of Digital Actually started using Instagram for chat support on an e-commerce site and increased its Instagram following by nearly 10x. To get people heading to Instagram for support, they added a message in their Intercom chatbot offering a 15% discount for doing so.
Just like that, many of their website visitors became engaged followers. And according to Vishal, it boosted their customers' trust in the company too.
Looking for a remote gig to keep the lights on while you build your business?
Here are some of the best places to look.
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Note: Check out the original post if you want more (60+) options, along with tips on how to work from home successfully 💪 indiehackers.com/post/work-from…
🛠 General freelancing marketplaces:
- Upwork: The big dog in the world of freelancing. Their cut: 20% for the first $500, then 10% up to $10K, then 5% above that.
- Hubstaff Talent: This is a free directory of companies looking for remote talent. Their cut: Free
Tip: High-quality links are gold — they give your page a boost on the SERP and improve your overall domain rating. Get solid links by offering scholarships for your course through universities.
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Colleges and universities tend to have very good domain ratings. And, as it turns out, these institutions often like to promote the free products that their students have access to.
So if you have a course that might be appropriate, consider giving access to schools as a free offering for their students. You might get some solid link juice. Plus, it's free promotion to people who will soon be in your industry.
Tip: While it can be benefical at launch, pay-what-you-want pricing often reduces conversions. But with a small tweak, sales can be increased substantially. Consider allowing customers to choose from a pre-determined list of prices.
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While studying pay-what-you-want pricing, researchers found that allowing customers to pick from three or four prices (as opposed to any price) actually boosted sales considerably.
In fact, sales went up so much in the studies that this pricing model was beneficial even when people were paying less for the products.
Tip: If your B2B serves multiple industries, it can be difficult to position yourself effectively. Improve your positioning and boost conversions by creating a landing page for each industry and allowing visitors to browse them on your site.
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By creating multiple industry-specific landing pages, you can focus on the features, benefits, case studies, testimonials, etc. that are most likely to convert each type of lead.
Then, with good SEO, those landing pages can snag some organic traffic from niche keywords (e.g. "[product] for [industry]"). You'll also have a place to send readers from any industry-specific blog posts (or outreach) that you write.
Tip: Whether it's for a podcast, promotional video, webinar, or one-on-one interaction with customers, audio quality is more important than you might think. Increase trust and conversions by improving your audio.
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In one study, people rated a speaker's presentation as being 19.3% better when the audio quality was high. They also liked the speaker more and viewed them as more competent and intelligent.
That impacts trust, and trust impacts sales, so it may be time to ditch your built-in laptop (and headphones) microphone. Check out podcast-quality mics instead. Blut Yeti is good quality while still being affordable, as is the HyperX QuadCast.