Thread by @RamliJohn

Podcasts are the ultimate form of content.

With one podcast episode, you can create at least 11 other types of content!

Here's how—with examples: 🧵👇

𝟏/ 𝐋𝐢𝐯𝐞 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐯𝐢𝐝𝐞𝐨𝐬

Instead of recording podcasts privately via Zoom or Riverside, I’ve started doing it live on YouTube using Streamyard.

Great way to get more engagement from your audience.

Here’s a live podcast recording I did with @SeanEllis, @EthanMGarr, and @Wes_Bush for the @ProductLed Podcast.

𝟐/ 𝐕𝐢𝐝𝐞𝐨 𝐬𝐧𝐢𝐩𝐩𝐞𝐭 𝐟𝐨𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐟𝐞𝐞𝐝𝐬

If you record video, you can grab the most interesting bits and create a 1-2 minute video snippet for social media.

Here’s an example from @bzaidi for the Creator Lab podcast with @theSamPar

https://twitter.com/theSamParr/status/1318328571052630023

A few things about video snippets for social:

> Make sure it’s square (at least 1080x1080). Takes up more space on someone's feed.

> Add subtitles. Optimize for audio off.

> Keep it short. Twitter has a video limit of 2 min and 20 seconds. IG feed has a 60-second limit.

𝟑/ 𝐕𝐢𝐝𝐞𝐨 𝐬𝐧𝐢𝐩𝐩𝐞𝐭 𝐟𝐨𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐨𝐫 𝐟𝐥𝐞𝐞𝐭𝐬

Slightly similar to creating a video snippet for social feeds, you can create a vertical video (1080x1920) for stories.

Example: @seancannell does this for the Think Marketing Show.

instagram.com/tv/CMm7gConcRC…

𝟒/ 𝐕𝐢𝐝𝐞𝐨 𝐬𝐧𝐢𝐩𝐩𝐞𝐭 𝐟𝐨𝐫 𝐘𝐨𝐮𝐓𝐮𝐛𝐞

You could upload a longer video snippet that’s 5 to 10 minutes for YouTube.

My favorite example is the @h3h3productions podcast.

Here’s a 6-minute video snippet of their interview with @MrBeast.

Keys to success for YouTube:

> Upload a video that's at least 1080p. @riversidedotfm or @streamyardapp can do this. Do not use Zoom because the video quality is often not good enough

> Create an eye-catching video thumbnail.

> Edit out the slow and boring stuff.

𝟓/ 𝐀𝐮𝐝𝐢𝐨𝐠𝐫𝐚𝐦

If you don’t record a video or don’t want to use it to promote the episode, you can create an audiogram.

Here’s an example with @kdlafrance and @bandholz from @beardbrand for @Shopify’s Resilient Retail Podcast

https://twitter.com/Shopify/status/1314604021320224769

Here are tools you can use to easily create these audiograms:

> @headlinervideo
> @DescriptApp
> @wavve

𝟔/ 𝐐𝐮𝐨𝐭𝐞 𝐈𝐦𝐚𝐠𝐞𝐬

You can also create an image with the best quotes from the episode.

For example, @SaraDietschy created this quote image for the @thatcrtvlife podcast episode with @SimonHuck.

https://twitter.com/thatcrtvlife/status/1304785567276818434

Some tools you can use to create quote images in less than 5 minutes:
> @canva
> @SnappaHQ
> @vismeapp

𝟖/ 𝐓𝐰𝐢𝐭𝐭𝐞𝐫 𝐭𝐡𝐫𝐞𝐚𝐝

Pull out the best insights & create a tweetstorm.

@amandanat did this for the Growth Machine Marketing podcast.

She shared 5 things that she learned from her conversation with @Kammie_Jenkins, Content Lead at @Shopify.

https://twitter.com/amandanat/status/1377300920837447681

𝟗/ 𝐑𝐞𝐝𝐝𝐢𝐭 𝐭𝐡𝐫𝐞𝐚𝐝

Reddit threads are slightly different than Twitter threads.

You have to first findrelevant subreddits and see how the most popular posts are structured.

For example, @sweatystartup created a long-form post in the r/Entrepreneur subreddit educating people on how he made $10k in one weekend as a college student.

reddit.com/r/Entrepreneur…

𝟏𝟎/ 𝐀𝐫𝐭𝐢𝐜𝐥𝐞 𝐨𝐫 𝐛𝐥𝐨𝐠 𝐩𝐨𝐬𝐭

You can repurpose a podcast episode into a long-form article with all the actionable tips.

Format it so that it's readable. Add images of frameworks and quotes from the episode.

Take a look at @Intercom’s Inside Podcast article with @HubSpot’s @bhalligan.

It's actionable and well-written.

I love the illustrations, quote images, and detailed breakdown of how coining a category disrupted an industry.

intercom.com/blog/podcasts/…

𝟗/ 𝐍𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭

You can use the talking points in a podcast episode for your newsletter.

@searchbrat does this for his show Growth TL;DR

You can subscribe to his newsletter here to see it for yourself: kieranflanagan.io/newsletter

𝟏𝟏/ 𝐁𝐮𝐧𝐝𝐥𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞𝐬 𝐢𝐧𝐭𝐨 𝐚 𝐛𝐨𝐨𝐤

That’s exactly what @davegerhardt did for @Privy’s The Ecommerce Marketing Podcast.

They put 17 episodes and published them into The Ecommerce Marketing Handbook that you can buy for $10

shop.privy.com

This is also what @guyraz did for @NPR’s @HowIBuiltThis podcast.

They put together their best interviews and created a @wsj bestselling book “How I Built This”

shop.npr.org/products/how-i…

BONUS: You can create a "cheatsheet" with all the actionable tips from an episode.

It's a great way to build an email list.

For every episode for the @hustleflowchart podcast, @joefier and @mattrwolfe create a downloadable cheat sheet.

evergreenprofits.com/category/the-p…

What other repurposing formats did I miss? Comment below.

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Thanks for reading!