Why writing is harder than it looks: Readers think that ideas take a clear and obvious path, while writers know all the dead ends they explored to reach their final destination.

The simpler an idea looks, the crazier the journey probably was. Image
The paradox of creativity: Your work is done when it looks so simple that the consumer thinks they could've done it, which means they won't appreciate how hard you worked.

The paradox of writing: Great writing looks effortless. But because the ideas are so clear, casual readers don't appreciate how much time it took to refine them.
Writing is like a river.

Since you don't start with a map, you have to follow the compass of intuition which flows downstream. The journey is windy, but you often find a spring of ideas that you could’ve never seen from the top of the river.

The map is only clear in retrospect.
Others get to float down the river when they read your writing.

As their guide, find the balance between the fastest route and the scenic one.

Too much efficiency and your readers won't see the topology of an idea. But without a sense of urgency, your writing will be sluggish.

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More from @david_perell

8 Jun
My principles of creativity:

1. Every creative project is different, but the creative process is timeless and unchanging.
2. When you're in a creative rut, make fresh snow

The mind is like a snow-covered mountain. Every thought is like a sled. Over time, the sled creates trails in the snow and new sleds favor the existing trails.

Fresh snow changes that and creates new paths for exploration.
3. Create fresh snow by finding new ideas

Every Michelin Star chef knows that delicious food begins with quality ingredients.

The same is true for creative work. The quality of what you consume is a leading indicator for what you'll eventually produce, so cultivate your taste.
Read 10 tweets
2 Jun
How Philosophers Think

Philosophers are the best thinkers I know, and their tactics can help us all.

Here are my favorite ones:

1. Be an intellectual boxer: Understand ideas by making them battle with each other. Create characters in your mind and make them debate each other.
2. Dissect ideas

The smartest kid in my middle school class used to take computers apart and put them back together again in order to understand how they work.

Good philosophers are like my friend from middle school. But instead of playing with computers, they play with ideas.
3. Think by writing

Deep thinking happens by writing, which allows us to navigate the hazy labyrinth of consciousness.

Most roads lead to a dead end. But every now and then, the compass of intuition leads to an epiphany that the top-down planning mind would’ve never discovered.
Read 13 tweets
1 Jun
I teach people how to become citizens of the Internet.

Writing online is the best way to do that.

That’s why I tweet about learning, business, and the craft of writing. I aim to make ideas fun and easy to understand.

Here is a collection of my best threads. Enjoy!
Read 21 tweets
31 May
How to improve your writing:

1. Get ideas on paper: Put words on the page as fast as you can. First drafts are always messy. But you can only start shaping ideas into polished writing once they're out of your head. The beauty and clarity you desire will emerge with each edit.
2. Finding ideas

Sherlock Holmes once said: "The world is full of obvious things which nobody by any chance ever observes." But when you write regularly, you start observing those things because the pen turns you into a curious detective who is always hunting for clues.
3. Collecting ideas

Finding ideas isn't enough. You have to save them too. Preferably, in a centralized place where you can instantly search for the best ideas you've ever had. The better your note-taking system, the less you have to rely on memory.

Read 14 tweets
26 May
Write like your reader talks.

Read a bunch of Internet forums about whatever you're writing about. Identify common phrases and put them into a list. Then, use their language whenever you write.

By writing like a friend, you build trust.
The idea of using your reader's voice works best for tactical writing that aims to be clear and persuasive. As a writer, this strategy also helps you get inside the mind of your reader so you can speak to their specific feelings.

(h/t @dollarsanddata)
@dollarsanddata Copywriters should do the same thing.

They should ask questions like "What inspired you to buy our product?" Then, they should collect the most vivid phrases onto a spreadsheet they can pull from whenever they write.

Let your customers do the work for you.
Read 7 tweets
23 May
What made Kobe Bryant so good?

5 championship rings. 7 trips to the NBA finals. Though fans were inspired by his excellence, others were offended by his personality. To learn about the nature of greatness, let's talk about his career.

Time for a thread.
The Lakers are famous for their roster of stars: Wilt Chamberlain, Magic Johnson, and Kareem Abdul-Jabaar.

Kobe wanted to add his name to the list but worried his legacy would be undermined by sharing the court with another great player who he didn’t always get along with: Shaq.
Kobe motivated himself through a combination of envy and desire.

For example, Kobe and Shaq had one of the most famous feuds in NBA history, due to the conflict of Shaq’s desire to be the team’s leader, and Kobe’s need to take the spotlight and outperform.
Read 9 tweets

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