Doren returns to the sexual terms. There are categories of things we don't want on our store like pornography, Schiller says. When you have categories of apps, like dating apps, developers will try to find where the line is. "It's not an easy task," he says.
It would be inappropriate for Apple to reject dating apps because of the people who use them, Schiller said.
Nudity is allowed for medical apps, but pornography is not permitted, Schiller says. "It's been a very difficult topic," he says of porn. Apple sets rules like the display of genitalia to help the app reviewers, Schiller says.
Doren says during lunch he became the owner of Sex Positions 3D. "Do you know if the models are clothed?" Doren asks.
If the app review guidelines are properly applied, should there be any nudity for a search of pornography? Doren asks. Schiller says no.
Doren is now showing Schiller a copy of TikTok's community guidelines. tiktok.com/community-guid…
Doren is reading from them.
The point of reading all of this seems to be that anything that Forrest's search found shouldn't actually be allowed on TikTok.
Now Doren is reading from Apple's App Review Guidelines. Would this apply to Instagram and Reddit? he asks. Yes, Schiller says.
Schiller says social network sites like Reddit have long existed with NSFW sections that they moderate. When they come onto the App Store, it has to be shown not by default on iOS, he says.
They have to leave the iOS website, find the switch and then go back into the native app, Doren asks. Yes, Schiller says.
Schiller says the App Store needs to know if you've purchased an app. We need to track that. There are a number of uses of data for the functioning of the App Store, he says. The data is isolated to only that service.
Does Apple track people? Doren asks. No, Schiller says. Tracking refers to when a developer sells or shares info to others. It doesn't refer to when an app uses your data to provide a service, he says. The ability to find apps relevant to where you are is a discovery feature.
Apple doesn't ever sell data or share data with data brokers, Schiller agrees. If users want to opt-out of data collection, they can, he says. Apple applies GDPR opt-out rules worldwide, he says.
Apple has to follow the same App Tracking Transparency rules as all developers, Schiller says. They can only track you if the user gives permission.
Doren is asking about the earlier conversation about passwords. The email starts with a news story about phishing e-mails, Schiller says. Cook was asking if there was something Apple could do about phishing.
The discussion about Chrome was to point out that Google has some of these features in place, Schiller says.
Another Apple exec said the feature would make Apple more "sticky." Schiller said he took that to mean: If users are better protected from phishing scams on our system, they are more likely to use our system.
YGR asks if Google's password manager works on iPhone. Schiller says he doesn't know, but third-party ones like OnePassword do.
Doren asks about iMessage. When two Apple users text, its an iMessage, not an SMS, Schiller says. It allows to send a more advanced message with features like memojis and slams, he says. It's also end-to-end encrypted.
The bubble is green if its SMS or blue if its an iMessage, Schiller says.
Why did Apple create iMessage? Doren asks. We thought it created a unique feature for our users, Schiller says.
YGR asked who Apple was competing with when it created that. Schiller says it was primarily Blackberry instant messenger.
Doren asks about Nov 2009 email from Schiller to Steve Jobs. Did Apple ever consider opening up the iPhone to allow developers to bypass the store? No, Schiller says.
Doren asks about the "trashing" in the press line. Schiller says Apple had a few incidents where developers had gone to the press with complaints and Apple felt those weren't accurate. Apple didn't want to get into fights with developers in the press, he says.
Schiller says it was gone by 2016, possibly before then.
Schiller is talking about the email about contacts. Apple was working with Google on a Maps app and Google wanted to offer a number of apps including one for contacts. Apple ended up not putting any limitations in place on contacts, he says.
Back to movie switching, Schiller says it only related to movies that are purchased and downloaded. It wouldn't apply to movie streaming. Movies bought can still be viewed on AppleTV app, which can be used on PCs, he says.
How does a subscription work if its from a publisher's website? Doren asks. You go to the company website and buy a subscription, then download the app on your phone, Schiller says. When you login, you have access to whatever you've already bought.
Before Apple launched subscriptions, users could buy a subscription, but it was not recurring, Schiller says. Users would have to go in and buy it again each month/year, he says.
Have you read Epic's injunction request? Doren asks. No, Schiller says. Forrest suggested the injunction would not limit app review. How would having stores within store impact app review? Doren asks. All the content in those stores would not go through app review, he says.
Apple has tried to make rules that apply to all developers, Schiller says. If stores within stores were allowed, it would be boundless, he says.
"Users value the features we provide through in-app purchase" like being able to view previous purchases and parental controls, Schiller says.
Apple participates in open source projects, Schiller says. Darwin -- the core operating system -- is open-source as is WebKit, the basis for Safari browser, he says. Chrome uses some of WebKit.
Doren is done. Forrest is back up for a few questions.
Forrest is asking Schiller to identify a couple additional documents they want in the record.
February 2009 email to Schiller about Skyscape. It refers to "need to remove" commerce capability before app can be accepted. Schiller says he doesn't know what that refers to.
Email about Kindle having to removed in-app commerce. Forrest asks if it refreshes his recollection that there were in-app commerce opportunities before Apple offered IAP. Schiller says no.
Doren is now asking Schiller to describe what the Kindle emails were about. When the Kindle app was put on the iPhone, Amazon said the purchase of books was for the Kindle, he says.
Later, people did start to read books on iPhone, he said. Apple then told Amazon that since people were using it on iPhone, Amazon had to change and remove its purchase capabilities. That was what led to the creation of the reader rule, he says.
The idea was people purchase through iOS app and reading on the Kindle? Doren asks. Yes, Schiller says. In that case, the digital product wasn't being consumed on the iPhone, so Apple didn't charge a commission.
But once Kindle readers started reading on the iPhone, Apple insisted Amazon needed to pay the commission. They had to change the app to not allow reading on the iPhone or use the IAP, Schiller says.
YGR asks now: earlier today the new podcast program came up. You said it didn't relate to the App Store? Explain that to me.
The podcast service is a separate service from the App Store, he says. But people go to your App Store to download podcasts, the judge asks. You're going to allow them to have subscribers? Through the same Apple account, people will pay for podcasts, he says.
And Schiller is done. Apple's Jay Srinavasan has now called Michael Schmid, head of games business development for Apple.
Schmid says they are the "developer advocate" within Apple and the Apple advocate for developers.
Before joining Apple in August 2017, he started in mobile games in customer service. He moved to mobile analytics and marketing. Then he worked for Ember Entertainment leading business development.
Schmid said he had a lot work with Apple in his previous roles. In his current job, he solicits feedback from game developers about Apple.
Schmid is looking at a screenshot of the developer portal where the developer is asked to select a category for their app. There are a lot of categories for developers to choose from, Schmid says listing them. The developer picks which category.
Schmid says games are curated differently on the App Store from other apps. There's also a split in biz dev for games and other apps, he says.
Games are a subset of technology apps, but there are a lot of sites dedicated to games specifically, like Twitch, Schmid says.
YGR: so there's two buckets, games and non-games? Yes. Schmid said they do also subdivide into games for kids.
Schmid says non-game apps that are available cross-platform are Yelp and Hulu. Game apps like Candy Crush are available Android, iOS, web. Heartstone would be on PC, Mac, mobile, he says.
On the game side, its common for a developer to have a game on multiple platforms, though some are exclusive to mobile or console, he says. On non-games, it's less common, though some companies have multiple outlets.
Cross-platform games are ones that have parity across platforms, Schmid says. He uses Minecraft, Roblox and Heartstone as examples. Cross-wallet means currency transfers between platforms, he says.
Fortnite has cross-wallet capability, Schmid says. Roblox is another one. As games became more cross-platform, cross-wallet became more prevalent because it wasn't tied to one systems purchasing or pricing, he said.
Most platforms accept cross-platform, though some consoles don't, he said. Both Android and iPhone have cross-wallet capabilities for a long time, he says.
And we are now done. Schmid will resume at 8 am tomorrow.

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More from @leah_nylen

20 May
Day 14 of #epicvapple. I feel a bit like a marathon runner entering the last few miles. The end is in sight, just have to get there.
Today's reporters are @mslopatto and @Siliconlaw. We're getting a few more expert witnesses from Apple today: UCLA's Dominique Hanssens; James Malackowski, CEO of Ocean Tomo; and Aviel Rubin from Johns Hopkins
YGR says she felt "too much stress" to watch the Warriors-Lakers game last night.
Read 42 tweets
19 May
Welcome to Day 13 of #epicvapple. @joshua_sisco and @BobbyAllyn are doing double duty and are back in court again today.
Apple’s Michael Schmid, who works with game developers, will be back up on the stand this AM. After he’s done, Craig Federighi, senior vice president of software engineering at Apple, will testify followed by Dominique Hanssens, Apple’s marketing/survey expert
YGR says she works every weekend during trial because she has "hundreds of other cases" and those do not end at the end of the trial day.
Read 221 tweets
18 May
Now it's adding podcasts, Forrest says. Schiller says that is iTunes not App Store.
Schiller says he receives regular reports on how much Apple is earning in search ads through the App Store. They are looking at one (which is sealed).
You are aware IAP requires developers to choose a price from a price tier, Forrest says. Schiller agrees. The prices must end in .99.
Read 47 tweets
18 May
And now, back to our regularly scheduled #epicvapple coverage. Apple's Phil Schiller will be back up on the stand this morning. Expect him to have a tougher reception today as Epic's Katherine Forrest gets her chance at questioning.
Today and tomorrow, we have @joshua_sisco and @BobbyAllyn as the in-court reporters.
If Schiller finishes today (he might or might not depending on the cross examination), Apple's Michael Schmid, head of game business development for the App Store, is up next.
Read 160 tweets
18 May
And lastly, my fave topic of all: SEPs. Last night, @JusticeATR filed a letter with the 5th Circuit.
Some background: the Trump admin DOJ AAG Makan Delrahim had strong views on the intersection of antitrust and IP, views that contradicted those held by the Obama DOJ.
Under Delrahim, DOJ weighed in on a number of private #antitrust cases with "Statements of Interest" expressing views on antitrust-IP. One such case involved Continental Automotive, which had sued Avancii a patent company that owns SEPs needed for connected car tech
Read 6 tweets
18 May
In pharma #antitrust, @oversightdems released a staff report this AM on Abbvie and Humira oversight.house.gov/sites/democrat…
@OversightDems Among the findings, Abbvie knew Humira, a blockbuster arthritis drug, would face biosimilar competition in 2017, so it took steps to delay that until 2023. The company's internal documents estimate that cost the U.S. health care system $19B
Abbvie has sought or obtained 250 patents related to Humira, the report found. The company has invested a lot of its R&D into a Humira “enhancements” program to protect against biosimilar competition.
Read 4 tweets

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