How to hack peoples' brains and make them read your writing.
3 easy tips you can start using today.
-THREAD-
3 easy tips you can start using today.
-THREAD-
1. Create "Open Loops"
Open loops are gaps in stories that our brains want to fill.
Think of cliffhangers in your favourite show that make you watch the next episode.
Open loops are gaps in stories that our brains want to fill.
Think of cliffhangers in your favourite show that make you watch the next episode.
"After today, the world will never be the same..."
"The 1 reason why your business is failing..."
Both sentences create tension.
You're forced to continue reading if you want to relieve it.
Use open loops in your headlines and you're guaranteed to engage more readers.
"The 1 reason why your business is failing..."
Both sentences create tension.
You're forced to continue reading if you want to relieve it.
Use open loops in your headlines and you're guaranteed to engage more readers.
2. Make it about them
Our brains have evolved to survive.
Because of this, we're always scanning for how things will affect us.
Our brains have evolved to survive.
Because of this, we're always scanning for how things will affect us.
No one cares about a nutrition plan.
They care about how energetic they're going to feel from it.
No cares about jewelry.
They care about the confidence they'll gain from wearing it.
Don't write about _____.
Write about how _____ affects people.
They care about how energetic they're going to feel from it.
No cares about jewelry.
They care about the confidence they'll gain from wearing it.
Don't write about _____.
Write about how _____ affects people.
3. Write like a 5th grader
The brain is lazy.
Effort is energy and we've evolved to save it.
So make it easy:
• Use simple words
• Use short sentences
The more effort it takes to read, the less readers you'll have.
The brain is lazy.
Effort is energy and we've evolved to save it.
So make it easy:
• Use simple words
• Use short sentences
The more effort it takes to read, the less readers you'll have.
Use services like Hemingway and Grammarly.
You'll be aware when you:
• Make spelling errors
• Use complicated wording
• Write overly long sentences
Over time, you'll learn how to communicate better.
You'll be aware when you:
• Make spelling errors
• Use complicated wording
• Write overly long sentences
Over time, you'll learn how to communicate better.
To Summarize:
1) Create open loops
2) Make it about them
3) Write like a 5th grader
1) Create open loops
2) Make it about them
3) Write like a 5th grader
If you enjoyed this quick thread
Hit that retweet button and share it with others 🥂
Hit that retweet button and share it with others 🥂
https://twitter.com/WrongsToWrite/status/1395348610632413184
• • •
Missing some Tweet in this thread? You can try to
force a refresh
