With the launch of #F150Lightning we're entering a new era for #EVs. Utility + Performance + Cost Effectiveness = Mass Market. We ran the TCO on this new #EV compared to its conventional counterpart. TLDR: #EV wins. ⚡🚘💵
We used our Fleet Procurement Analysis Tool because it has loads of good assumptions baked in. You can grab it for free on our website. atlaspolicy.com/rand/fleet-pro…
We estimated the battery pack for the base #F150Lightning to be 70 kWh & fuel economy of 3.3 mi/kWh using publicly available info. We used the base price for the #EV ($39,974) and 2021 gas pickup ($28,940).
We're in DC (20001 ZIP) and used those gasoline and electricity prices. Assumed #EV charges at home/depot 90% & in public 10%. Home/Depot charging is much cheaper ($0.08/kWh) than public ($0.50/kWh). More work is needed to make public charging viable for those wout home charging.
We assumed both vehicles travel 15k miles per year and the vehicles are owned for 7 years. We also excluded the $7,500 federal EV tax credit in the first run just to see. And the winner is....
The #F150Lightning by 1.64%. Adding in the tax credit boosts the #EV advantage to >20% and if you only charge at home/depot, you can get to 25% better. 
And check out these emission reductions. 😍😍
In the end, #F150Lightning and other #EV success will depend in part on manufacturers' ability to meet demand as more compelling #EVs are introduced. So far so good as Q1 sales are up YOY by >55%. Congrats to the team at @Ford for taking this huge step forward!
One happy correction -- BEV YOY sales are up ~55%. Total #EV sales are up 95%!
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