"regrettable delay"
That is one way to describe a civilian airliner being forced down into authoritarian state territory by a Mig29, so that a passenger can be kidnapped...
That is one way to describe a civilian airliner being forced down into authoritarian state territory by a Mig29, so that a passenger can be kidnapped...
https://twitter.com/RyanairPress/status/1396543331878981632
Now, I get why the corporate comms team went as vanilla in tone as they could. This is an extraordinary situation in so many ways, meaning no PR team has a playbook for it. And it is really for govts to handle now (with some consequences for violating norms/laws), not an airline.
But @RyanairPress shouldn't also sugarcoat it. That rewards bad behavior and harms your own brand. Add in a line expressing concern about the unprecedented incident and the welfare of the passengers involved, including those taken off the flight.
@RyanairPress Make clear that this is an issue for not just your company, but all international travel, that the whole system requires both companies and governments follow the law
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