OVERwritten and UNDERdeveloped. You're exactly sure what you want to say, so you keep writing around the point. Maybe saying the same vague thing 5 ways will work? Or nah? Especially common on complex, technical topics. (1/9)
Jargon over vernacular. The Gold Standard of easy-to-read content is the 5th grade reading level. Can a 10-year-old understand you enough to take action and get the result? They can if you use everyday language rather than terminology they don't. (2/9)