I've built an audience of 150k+ followers:
• Instagram = 115k
• Twitter = 27k
• TikTok = 14k
Here are 12 universal lessons that will help you grow on any social media platform 👇
• Instagram = 115k
• Twitter = 27k
• TikTok = 14k
Here are 12 universal lessons that will help you grow on any social media platform 👇
1/ Repackage & Repurpose Your Content
If you created a great piece of content, don't let it go to waste.
Take the time to repackage it and distribute it onto other social media platforms.
You don't have to repurpose everything, focus on your most popular content first.
If you created a great piece of content, don't let it go to waste.
Take the time to repackage it and distribute it onto other social media platforms.
You don't have to repurpose everything, focus on your most popular content first.
3 Ways to repurpose your Twitter content:
1) Screenshot your most popular tweets and turn it into a carousel post on Instagram.
2) Take your most popular thread and make a YouTube video about it.
3) Expand your most popular thread into a blog or Reddit post.
1) Screenshot your most popular tweets and turn it into a carousel post on Instagram.
2) Take your most popular thread and make a YouTube video about it.
3) Expand your most popular thread into a blog or Reddit post.
2/ Capture Creativity Before It Cools Off
As a content creator you need great ideas.
But those great ideas come when you least expect it (showering, walking, etc.).
That's why you need to be able to quickly capture them before they disappear.
As a content creator you need great ideas.
But those great ideas come when you least expect it (showering, walking, etc.).
That's why you need to be able to quickly capture them before they disappear.
3 Tips for capturing creativity:
1) Have a Notes tab or use Evernote so you can quickly jot down any ideas that come to you.
2) Have it synced with your phone/laptop for easy access.
3) Over time, you'll have a warehouse of content ideas that you can draw from at anytime.
1) Have a Notes tab or use Evernote so you can quickly jot down any ideas that come to you.
2) Have it synced with your phone/laptop for easy access.
3) Over time, you'll have a warehouse of content ideas that you can draw from at anytime.
3/ Study & Leverage Superstars
Study the content of superstar creators to find patterns in how they create amazing content.
Ask yourself, how do they hook you in? Keep you engaged? And so on.
Also, create content about superstar creators to leverage their audience.
Study the content of superstar creators to find patterns in how they create amazing content.
Ask yourself, how do they hook you in? Keep you engaged? And so on.
Also, create content about superstar creators to leverage their audience.
3 Benefits of creating content about a superstar:
1) People will associate you with them & thus boost your status.
2) You’ll introduce yourself to their audience & likely gain followers from them.
3) The superstar might love your content & share it with their audience.
1) People will associate you with them & thus boost your status.
2) You’ll introduce yourself to their audience & likely gain followers from them.
3) The superstar might love your content & share it with their audience.
4/ Hop On Trends To Get Trending
One of the best ways to go viral is to look at what’s already massively popular and hop on that trend.
If done right, hopping on a viral trend will make your post stick out, receive great engagement, and bring you a ton of new followers.
One of the best ways to go viral is to look at what’s already massively popular and hop on that trend.
If done right, hopping on a viral trend will make your post stick out, receive great engagement, and bring you a ton of new followers.
3 Things to consider before hoping on a trend:
1) Check to see if the trend is still relevant, internet culture moves fast.
2) Make sure you understand the full context of the trend, you don't want to go viral for a bad reason.
3) Choose trends that are relevant to your brand.
1) Check to see if the trend is still relevant, internet culture moves fast.
2) Make sure you understand the full context of the trend, you don't want to go viral for a bad reason.
3) Choose trends that are relevant to your brand.
5/ Turn FAQs Into NCIs
Whenever you get a question from a follower, chances are other people have that same question or would be interested in hearing your answer.
So why not turn these FAQS into NCI (new content ideas)?
Look at your most FAQs and turn that into content.
Whenever you get a question from a follower, chances are other people have that same question or would be interested in hearing your answer.
So why not turn these FAQS into NCI (new content ideas)?
Look at your most FAQs and turn that into content.
3 Tips for getting more questions:
1) Twitter: post a tweet asking people to comment what they need help with.
2) Instagram: use the Question sticker in your Stories to get responses from your audience.
3) YouTube: ask people to share their questions in the comments.
1) Twitter: post a tweet asking people to comment what they need help with.
2) Instagram: use the Question sticker in your Stories to get responses from your audience.
3) YouTube: ask people to share their questions in the comments.
6/ Steal Like An Artist
Stealing like an artist means looking at other creators & remixing their work.
When we free ourselves from the burden of trying to be completely original, we can stop trying to make something out of nothing & start embracing influence.
Stealing like an artist means looking at other creators & remixing their work.
When we free ourselves from the burden of trying to be completely original, we can stop trying to make something out of nothing & start embracing influence.
3 Ways to steal like an artist:
1) Look at popular tweets by people you admire and rewrite the post in your own words.
2) Find a YT video you love and create your own video about that topic.
3) Take a popular Reddit post related to your domain & remix it into a Twitter thread.
1) Look at popular tweets by people you admire and rewrite the post in your own words.
2) Find a YT video you love and create your own video about that topic.
3) Take a popular Reddit post related to your domain & remix it into a Twitter thread.
7/ Re-release Your Greatest Hits
Reposting your most popular content is a great way to create high performing content with minimal effort.
Most posts are only shown to 5-10% of your audience so even if your post went viral, the majority of them didn't see the original post.
Reposting your most popular content is a great way to create high performing content with minimal effort.
Most posts are only shown to 5-10% of your audience so even if your post went viral, the majority of them didn't see the original post.
2 Tips for re-releasing your content:
1) Use Socialbearing.com to view your most popular tweets and threads over the past year.
2) Don't just retweet your most popular post or thread. Rewrite or update it to freshen it up.
1) Use Socialbearing.com to view your most popular tweets and threads over the past year.
2) Don't just retweet your most popular post or thread. Rewrite or update it to freshen it up.
8/ It's Called Social For A Reason
Engaging with your audience will turn semi-interested followers into hardcore fans who tell their friends about your work.
No matter how big your audience, always remember that your followers are people & not numbers on a screen.
Engaging with your audience will turn semi-interested followers into hardcore fans who tell their friends about your work.
No matter how big your audience, always remember that your followers are people & not numbers on a screen.
3 Tips to be more social:
1) Spend 10 mins a day responding to comments.
2) Take 30 mins every week to answer your DMs.
3) Host a monthly live session where you interact and chat with your followers.
1) Spend 10 mins a day responding to comments.
2) Take 30 mins every week to answer your DMs.
3) Host a monthly live session where you interact and chat with your followers.
9/ The Right & Wrong Way To Buy Followers
Don't buy followers.
These "followers" will be bots that don't interact with your content.
As a result, your engagement rate will drop and the algorithm will show your content to even fewer people than before.
Don't buy followers.
These "followers" will be bots that don't interact with your content.
As a result, your engagement rate will drop and the algorithm will show your content to even fewer people than before.
2 Tips on "buying" followers:
1) Do a giveaway and make one of the requirements to follow you and tag a friend.
2) Send free swag to followers with large accounts and ask for them to post about it on social media and tag you in exchange.
1) Do a giveaway and make one of the requirements to follow you and tag a friend.
2) Send free swag to followers with large accounts and ask for them to post about it on social media and tag you in exchange.
10/ Analyze Your Analytics
WHEN you post your content is almost as important as WHAT you post.
Practically every social platform provides you with data about when your audience is most engaged.
Find out that time and post (or schedule) your content for those time periods.
WHEN you post your content is almost as important as WHAT you post.
Practically every social platform provides you with data about when your audience is most engaged.
Find out that time and post (or schedule) your content for those time periods.
3 Tips for using Twitter analytics:
1) Use Twitter Media studio to find out what time your audience is most engaged.
2) Use a free app like Typefully to schedule your posts for those times.
3) Review your best performing tweets every month & try to analyze why they did well.
1) Use Twitter Media studio to find out what time your audience is most engaged.
2) Use a free app like Typefully to schedule your posts for those times.
3) Review your best performing tweets every month & try to analyze why they did well.
11/ Collaborate & Collab
A great way to grow on social media is to collab with other creators.
Look for accounts of similar size to yours & DM them with ideas for a mutual beneficial collab.
Collaborating often leads to new followers, friends, and even business partners.
A great way to grow on social media is to collab with other creators.
Look for accounts of similar size to yours & DM them with ideas for a mutual beneficial collab.
Collaborating often leads to new followers, friends, and even business partners.
3 Ways to collab on Twitter:
• Offer to exchange retweets
• Do a guest thread on each other's page
• Work together on a thread (one person writes it, the other creates visuals for it)
• Offer to exchange retweets
• Do a guest thread on each other's page
• Work together on a thread (one person writes it, the other creates visuals for it)
12/ Diversify or Risk Dying
No matter how big your account, there's always a risk of getting hacked, banned, or canceled.
Diversfy that risk by being on multiple platforms.
Diversfy even more by having a direct relationship with your audience through a website & newsletter.
No matter how big your account, there's always a risk of getting hacked, banned, or canceled.
Diversfy that risk by being on multiple platforms.
Diversfy even more by having a direct relationship with your audience through a website & newsletter.
2 Big reasons to have a newsletter:
1) With an email list you’ll have a direct line of communication to your audience that you can contact any time.
2) Since you own this list you can reach out to your audience even if your social media accounts get hacked or banned.
1) With an email list you’ll have a direct line of communication to your audience that you can contact any time.
2) Since you own this list you can reach out to your audience even if your social media accounts get hacked or banned.
That's it for now!
Want more social media tips?
Check out my ebook "12 Universal Laws of Social Media Creation."
The book has in-depth lessons, case studies of each law, and actionable advice you can apply to grow your following today.
Get it here:
gumroad.com/l/UwBxHk
Want more social media tips?
Check out my ebook "12 Universal Laws of Social Media Creation."
The book has in-depth lessons, case studies of each law, and actionable advice you can apply to grow your following today.
Get it here:
gumroad.com/l/UwBxHk
Currently at $995 in sales for "12 Universal Laws of Social Media Creation."
Anyone want to buy a copy so we break the $1,000 mark? 😉
If so, grab a copy here: gumroad.com/l/UwBxHk
Anyone want to buy a copy so we break the $1,000 mark? 😉
If so, grab a copy here: gumroad.com/l/UwBxHk
We passed $1,000 in sales 🥳
Thank you for your support everyone!
(ps: if you read the book, I'd love to hear your thoughts on it)
Thank you for your support everyone!
(ps: if you read the book, I'd love to hear your thoughts on it)
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