80% of readers only scan headlines.
This makes headlines a magnet for eyeballs.
Here are 13 tips and examples to craft a perfect headline 🧵
This makes headlines a magnet for eyeballs.
Here are 13 tips and examples to craft a perfect headline 🧵
1. Use Numbers or Data
Numbers are brain candy.
It automatically helps us visualize context and organize info.
And pro tip: odd numbers work best.
Example: 7 Copywriting Tips to Turn Scanners Into Readers
Numbers are brain candy.
It automatically helps us visualize context and organize info.
And pro tip: odd numbers work best.
Example: 7 Copywriting Tips to Turn Scanners Into Readers
2. Use A Rationale
This means nothing more than giving a good reason for why an action should be completed.
That reason should be value-driven, so they’re urged to click.
Example: 9 Uncovered Secrets to Boost Your Site’s SEO
This means nothing more than giving a good reason for why an action should be completed.
That reason should be value-driven, so they’re urged to click.
Example: 9 Uncovered Secrets to Boost Your Site’s SEO
3. Rhyme
A conducted study showed that “Rhyme as Reason” was rated as more likable, trustworthy, original, memorable, and persuasive.
Example: Delightfully Capable. Surprisingly Affordable. (h/t Apple)
A conducted study showed that “Rhyme as Reason” was rated as more likable, trustworthy, original, memorable, and persuasive.
Example: Delightfully Capable. Surprisingly Affordable. (h/t Apple)
4. Use Alliteration
Alliteration is the repetition of the same sound in a series of words.
It’s poetic like fashion makes it easy to remember.
Example: Don’t Dream it. Drive it. (h/t Jaguar)
Alliteration is the repetition of the same sound in a series of words.
It’s poetic like fashion makes it easy to remember.
Example: Don’t Dream it. Drive it. (h/t Jaguar)
5. Avoid Sound Smart Adjectives
Using sound smart adjectives doesn’t make you sound smart.
Consumers can read right through the BS.
Bad Example: 7 efficacious copywriting tips.
Good example: 7 persuasive copywriting tips.
Using sound smart adjectives doesn’t make you sound smart.
Consumers can read right through the BS.
Bad Example: 7 efficacious copywriting tips.
Good example: 7 persuasive copywriting tips.
6. Offer A Test
It’s nearly irresistible to pass up a challenge.
That makes using offering a test a clickable headline.
Example: Does your site pass the SEO test?
It’s nearly irresistible to pass up a challenge.
That makes using offering a test a clickable headline.
Example: Does your site pass the SEO test?
7. Drop a Hint
When we’re hit with a cliffhanger -- we’re intrigued.
We naturally want to know the answer.
This works for headlines too.
Example: This Instagram Ad Secret Dropped Conversation Rates by 20%
When we’re hit with a cliffhanger -- we’re intrigued.
We naturally want to know the answer.
This works for headlines too.
Example: This Instagram Ad Secret Dropped Conversation Rates by 20%
8. Share Your Experience
People connect with people.
Sharing your experience is a great way to connect with your audience and build trust.
Example: What I learned about going viral after writing 50 Twitter threads.
People connect with people.
Sharing your experience is a great way to connect with your audience and build trust.
Example: What I learned about going viral after writing 50 Twitter threads.
9. First 3 Words. And Last 3 Words.
Because people are scanners, the first 3 words and the last 3 words are the most important.
Start with a punch. And end with one too.
Example: (7 Facebook Ads) That I Used (To Increase Sales)
Because people are scanners, the first 3 words and the last 3 words are the most important.
Start with a punch. And end with one too.
Example: (7 Facebook Ads) That I Used (To Increase Sales)
10. Get To The Point
Don’t waste any words.
Wasted words equal wasted time.
Start with a keyword.
Then get to the point.
Example: Better soles. Stronger feet.
Don’t waste any words.
Wasted words equal wasted time.
Start with a keyword.
Then get to the point.
Example: Better soles. Stronger feet.
11. Open-Ended Questions
Open-Ended questions spark discussion.
Perfect for creating an engaged audience.
Example: Is it a good idea to invest in Bitcoin?
Open-Ended questions spark discussion.
Perfect for creating an engaged audience.
Example: Is it a good idea to invest in Bitcoin?
12. Close-Ended Questions
On the other hand, close-ended questions spark curiosity.
Example: Did you invest in Bitcoin too late?
On the other hand, close-ended questions spark curiosity.
Example: Did you invest in Bitcoin too late?
13. Problem. Solution.
Address the problem.
Express the solution.
Example: Your sale page doesn’t convert. Here’s how to fix that.
Address the problem.
Express the solution.
Example: Your sale page doesn’t convert. Here’s how to fix that.
Would this help you?
- marketing breakdowns
- copywriting tips
- how-tos
- growth strategies
- campaign dissection
If so, follow @alexgarcia_atx :)
I drink too much coffee and spend too much time on the internet to write valuable marketing threads for yah.
I promise.
- marketing breakdowns
- copywriting tips
- how-tos
- growth strategies
- campaign dissection
If so, follow @alexgarcia_atx :)
I drink too much coffee and spend too much time on the internet to write valuable marketing threads for yah.
I promise.
TL;DR
1. Use Numbers
2. Rationale
3. Rhyme
4. Alliteration
5. Avoid “Sound Smart” Adjectives
6. Offer A Test
7. Drop a hint
8. Share your experience
9. First 3 & last 3 words matter
10. Get to the point
11. Open-ended questions
12. Closed-ended questions
13. Problem. Solution.
1. Use Numbers
2. Rationale
3. Rhyme
4. Alliteration
5. Avoid “Sound Smart” Adjectives
6. Offer A Test
7. Drop a hint
8. Share your experience
9. First 3 & last 3 words matter
10. Get to the point
11. Open-ended questions
12. Closed-ended questions
13. Problem. Solution.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
