Thread by @ImSamThompson

The easiest way to grow your SaaS to $100,000 in less than 6 months....

✅ Facebook Ads.

That's it...

❌ No Personal Brand
❌ No Email Lists
❌ No Blog Posts

Here's how we did it 🧵👇🏻

I used this exact strategy to grow $28,626 MRR in 51 days.

🚀 2,776 Trials Started
🚀 734 New Subscribers
🚀 $39 Average Subscription
🚀 $13,847 Spent on Ads

We set it all up in 4 hours and only manage it for 30 minutes a day.

Welcome to the world of Facebook Ads 👋🏻

Quick PSA 🚨

These threads take time to create & the strategy I'm about to share for FREE can potentially make you millions of dollars.

All I ask is that you retweet ☝🏻 the first tweet above to share the knowledge.

Thank you 🙏🏻

Now let's dive in....

So....why Facebook Ads❓

✅ Instant Access To Millions of Customers
✅ Scales With Money Instead of Time
✅ Affordable To Start ($10-20/day)
✅ Unlocks EXPONENTIAL GROWTH

Here are the 5 things you need to make this work 👇🏻

First, you need an OFFER 📦

Focus on two things:

1. Position yourself as the solution to their problem

📍Problem -> YOU -> 📍Solution

2. Price your product fairly and affordably.

💸 Valuable Product + Attainable Price

= NO-BRAINER OFFER ✅

OFFER TIPS 📦

👉🏻 Offers <$30/Month Convert WAY Better Than >$30/Month

👉🏻 Free Trials Convert Best On Cold Traffic

👉🏻 If your cheapest plan is >$100, run ads at a FREE opt-in first!

👉🏻 Offer an e-book, free worksheet, etc....then upsell through email or retargeting campaigns.

Second, you need CREATIVE 📸

Your creative needs FOUR elements:

1️⃣ Call out your CUSTOMER
2️⃣ Ask a question related to their PROBLEM
3️⃣ Introduce your VALUE PROP
4️⃣ CTA for next step (ie CLICK HERE)

High quality clicks = better conversions ✅

CREATIVE TIPS 📸

👉🏻 Use @canva to make these in <5 minutes
👉🏻 Add simple gifs to make it more eye-catching
👉🏻 Use high-contrasting colors so it POPS
👉🏻 Include specific CTA

You have one goal:

🛑 STOP THE SCROLL 🛑

Get their attention first, then deliver your pitch.

Third, you need COPY ✏️

Your copy expands on the information in your creative.

🔥 FOCUS ON BENEFITS 🔥

Shopify sellers care more about increasing sales than how many influencers you have in your database.

Creators care more about gaining followers than you having dark mode.

COPY TIPS ✏️

👉🏻 Cheaper Product = Shorter Copy
👉🏻 Use Emojis To Stand Out
👉🏻 Focus on Major Value Prop
👉🏻 Remember You Are Selling Time, Money or Pleasure

Here are examples from @LiveRecover & @copy_ai

cc: @dennishegstad @heyblake @PaulYacoubian @chris__lu

Fourth, you need TARGETING 🎯

Improving your ad performance comes down to really understanding your audience.

Do NOT waste your time trying to narrow down age, gender, location, etc.

🔥 FOCUS ON INTERESTS 🔥

What do your customers pay attention to....most importantly 👇🏻

TARGETING PRO TIP 🎯

Target using SaaS tools your potential customers ALREADY USE.

Examples:
Content Creators Interest 👉🏻 Canva
E-Commerce Interest 👉🏻 Shopify
Musicians Interest 👉🏻 DistroKid
Web Developers Interest 👉🏻 Wordpress

SaaS Specific Interests WIN 🔥

Fifth, you need a CAMPAIGN 📣

For simplicity, you will create ONE.

🔥 One Campaign with 6-8 ad sets.

🔥 Each Ad Set = One Interest

🔥 Each Ad Set = 2-3 Ads (Creatives)

You want to test creatives and audience interests to find your most profitable vertical 💰

CAMPAIGN TIPS 📣

👉🏻 Turn On Campaign Budget Optimization
👉🏻 Start With $25/Day
👉🏻 Automatic Placements

Facebook will automatically allocate your spend to the best performing ads. Let them do their job.

Run for a few days, then ❌ TURN OFF ❌ the ads that aren't doing well.

Lastly, you need to pay attention to your DATA 📈

You goal is to BREAKEVEN on acquisition.

You charge $29/month?

You should only spend $29 to get a new customer.

That is the KEY to EXPONENTIAL GROWTH 🔑

Spend $100 to make $100.

Reuse the $100 the next day ♻️

By recycling ad spend you can scale your ad campaigns PROFITABLY 💸

Without coming out of pocket.

Now every successful payment on months 2, 3, 4......

+ PROFIT 📈

Instead of trying to make up for losses from acquiring customers ❌

Your bank account will thank you 🙏🏻

Boom! That's the easiest way to start with FB ads 💦

Want to learn more about ads? Here are some of the best experts I follow:

@jlnahorski @CTtheDisrupter @marketerdylan @MarketingMax @cmikulin @danest @immarkwilliam @JoshJDurham

They might hate this strategy but it worked 😅

If you haven't launched a SaaS yet but are interested in the space....

These are the people to follow 👇🏻

Building:
@SaaSWiz @wizofecom @blackhatwizardd @levelsio @VisionAndSales @almightykazs @THETYFRANKEL

Buying/Selling:
@agazdecki @JamesonCamp @tylertringas @Kevin_McArdle

If you need help with the creative parts of this strategy...these are the best people to follow 👇🏻

Offer: @KateBour @pattimmons_ @CardozaGab

Creative: @kobegatsby @iamshackelford @donyetaylor_

Copy: @thedankoe @mkhundmiri @camduncannnn @coreyhainesco @kaleighf

TDLR:

💰 Facebook Ads helps you grow your SaaS FASTER without writing blog posts or sending emails.

Want more growth help?

I will send a FREE copy of my book to someone that retweets this 👇🏻

https://twitter.com/ImSamThompson/status/1398031746579505155?s=20