Thread by @amandanat

How do you typically end your threads?

Sometimes I end with a suggestion to follow me. But I have a feeling we've reached peak "follow me."

Surely there are other calls to action? 🧵

More on my hunch:

People are used to seeing the "follow me for more content like this" CTA.

But they don't need an invitation to follow you.

They need a reason.

Whether you're giving information or sharing something personal, you're telling a story.

What does that story build up to? To... smash that Follow button?

Nah, you can do better. 😉

Spoiler: Try these 10 end-thread CTA ideas:

1. Promote something... later
2. Ask an engaging question
3. Tease your next thread
4. Invite readers to DM you
5. Do a recap
6. Set expectations
7. Plug your company
8. Bookend source content
9. Deliver a punchline
10. Post a GIF

1/ Promote a relevant resource... later.

@JanelSGM wrote about using tools to save money on side projects. When the thread went viral, she promoted her (relevant) newsletter.

Why it's effective: After virality, she met readers' follow-up needs.

https://twitter.com/JanelSGM/status/1339523035196436480

2/ Ask an engaging question

@cathrynlavery wraps up with a conclusion and a question the reader is primed for: What books changed *their* life?

Why it's effective: The question is specific yet open-ended. It's easy to answer.

https://twitter.com/cathrynlavery/status/1397295236150435842

3/ Tease your next thread

No surprise that @Julian has compelling end-thread CTAs. Sometimes he plugs upcoming content.

Why it's effective for you: Incentive to follow him.

Why it's effective for him: Holds him accountable to write the upcoming thread.

https://twitter.com/Julian/status/1390744774513242118

4/ Invite readers to DM you

@RamliJohn wrote about building marketing skills through side projects. And he ended with an invitation to DM him about your side project.

Why it's effective: It's relevant and a natural extension of the conversation.

https://twitter.com/RamliJohn/status/1394336684427386885

5/ Do a recap

@coreyhainesco is good about changing up his end-thread CTA. And I love a good recap. Here, he did the TL;DR in 3 tweets.

Why it's effective: He did the note-taking for you.

https://twitter.com/coreyhainesco/status/1392225458415144963

6/ Set expectations

I wrote a thread on my community college experience — a departure from my usual marketing & content tweets. So I gave that caveat.

Why it's effective: I didn't lose followers from this. Actually gained ~100 overnight.

https://twitter.com/amandanat/status/1394152656759889923

7/ Plug your company

@stewfortier wrote about how to grow a newsletter to 1,000 subs. He ended with a graceful plug of his company, @FosterCoWriting.

Why it's effective: The quality of his thread served as proof of value of foster.co.

https://twitter.com/stewfortier/status/1397226258895941643

8/ Bookend source content

@kaleighf said what she's promoting, linked to the resource, dropped several insights, and ended with the link.

Why it's effective: She's telling you what to expect, delivers, and gives you a reason to click through.

https://twitter.com/kaleighf/status/1392876653680943105

9/ Deliver a punchline

You don't have to promote anything, especially if you're writing a story. Here, @SashaLevage ends with a punchline that will grab your heart and squeeze it.

Why it's effective: You get the payoff of a beautifully crafted ending.

https://twitter.com/SashaLevage/status/1390863807069708288

10/ Post a GIF

Like I wasn't going to end this with @heyblake, the human thread machine! 😏 He's the first person I've seen use GIFs.

Why it's effective: It's fun and playful. You can't not smile when you reach the end.

https://twitter.com/heyblake/status/1396972469811126276

Now I better stick the landing...

If you enjoyed this thread:

1: Smash the like button
2: RT the first tweet

Got more ideas for end-thread CTAs? Drop them in the comments.

My upcoming thread will be on hooks: writing that first tweet in a thread.