This is 🔥
- Assume <$5 shipping on each
- Net around $7ea after Etsy fees
- x509
That’s over $3500
Let’s get to work tho...
- Assume <$5 shipping on each
- Net around $7ea after Etsy fees
- x509
That’s over $3500
Let’s get to work tho...
https://twitter.com/lamontanemg/status/1398036068524445696
We’re gonna slap a logo on these things.
Adding custom branding and increasing order size will keep cost the same if not less.
Now we’ve got a brand, let’s elevate.
Adding custom branding and increasing order size will keep cost the same if not less.
Now we’ve got a brand, let’s elevate.
First you need hang tags on your water bottles. Examples below.
But you don’t need 10k at a time.
So?
Business cards.
The thickest nicest cards they’ve got on gotprint.com will cost you $40 for 1k. Hole punch and some string and you have a nice chunky tag.
But you don’t need 10k at a time.
So?
Business cards.
The thickest nicest cards they’ve got on gotprint.com will cost you $40 for 1k. Hole punch and some string and you have a nice chunky tag.
Let’s keep going.
Til now you’ve been shipping in whack brown cardboard boxes. At scale custom branded shippers will likely cost LESS.
But until then you’re gonna hop on Packlane.com and go custom in way smaller volumes.
Eat the extra COG temporarily.
Til now you’ve been shipping in whack brown cardboard boxes. At scale custom branded shippers will likely cost LESS.
But until then you’re gonna hop on Packlane.com and go custom in way smaller volumes.
Eat the extra COG temporarily.
With the hang tag and custom packaging, now your friends take your side hustle seriously.
Shoot new photos. Issa brand!
Scale up Etsy ads to get your volume up. You’ve got $5-6/unit of margin to spend on customer acquisition. Spend it.
A/B test pricing.
Shoot new photos. Issa brand!
Scale up Etsy ads to get your volume up. You’ve got $5-6/unit of margin to spend on customer acquisition. Spend it.
A/B test pricing.
Now hit your bottle manufacturer.
Send em a photo of your whole kit together and detail photos of the tag and packaging.
Tell em you want to drop ship the tags and packaging on em for them to assemble at their factory.
Send em a photo of your whole kit together and detail photos of the tag and packaging.
Tell em you want to drop ship the tags and packaging on em for them to assemble at their factory.
They’re gonna charge you $.25 per unit to do this cuz it’s super basic.
They’re also gonna tell you they can source the tags and boxes for you. For much cheaper, too.
They’ll want volume. They’ve known you for months now. Negotiate. Get terms. Get the bottle price down too.
They’re also gonna tell you they can source the tags and boxes for you. For much cheaper, too.
They’ll want volume. They’ve known you for months now. Negotiate. Get terms. Get the bottle price down too.
Now you’re done assembling tags and boxes in your living room and costed down ALL your components... your cost is prob at or below where it started in the beginning.
Your next order is ready at the factory. Don’t have em ship it to your house this time!
Your next order is ready at the factory. Don’t have em ship it to your house this time!
You’re gonna find a fulfillment center like shipbob.com.
An FC will store and ship your orders as they come in.
You’ll pay for storage and some handling, but get shipping cheaper cuz of their economies of scale.
And you’re never gonna touch em.
An FC will store and ship your orders as they come in.
You’ll pay for storage and some handling, but get shipping cheaper cuz of their economies of scale.
And you’re never gonna touch em.
You’ve got a brand now.
Research a ton and find some good line extensions. Avoid apparel - the margins often suck and you have to deal with sizing.
K I gtg it’s someone’s bedtime.
Builders build!
Research a ton and find some good line extensions. Avoid apparel - the margins often suck and you have to deal with sizing.
K I gtg it’s someone’s bedtime.
Builders build!
☝️☝️☝️
ICYMI - random rant on building out a solid side hustle into a brand.
ICYMI - random rant on building out a solid side hustle into a brand.
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